Summary

The job is for a Senior Demand Generation Manager at Point One Navigation, a company that specializes in precision positioning solutions for autonomous vehicles and other platforms. The role involves collaborating cross-functionally to develop and execute demand generation strategies, partnering with various teams to create and execute multi-channel marketing campaigns, developing an account-based marketing strategy, monitoring and analyzing demand generation effectiveness, and optimizing strategies based on data-driven insights.

Requirements

Proven track record of developing and executing demand generation programs that drive revenue goals
5+ years of experience in demand generation roles within the technology sector
Strong understanding of demand generation and account-based marketing principles and techniques, with a focus on scaling programs in support of growth goals
Excellent written and verbal communication skills with the ability to articulate complex concepts in a clear and concise manner
Demonstrated ability to collaborate effectively with cross-functional teams and drive projects to successful completion
Analytical mindset with proficiency in analyzing data and drawing actionable insights
Passion for technology and innovation, with a desire to make a meaningful impact in the navigation industry
You’re willing to travel ~25% to attend industry events and conferences and for in-person time at Point One’s HQ in San Francisco

Responsibilities

Collaborate cross-functionally to develop, refine, and implement a comprehensive demand generation strategy that aligns with overall business objectives and revenue targets
Partner closely with Sales, Alliances, and Customer Success teams to create and execute multi-channel marketing campaigns
Develop and execute an account-based marketing (ABM) strategy that identifies and targets high-value prospects in alignment with pipeline generation and revenue goals
Partner with Product Marketing to develop compelling assets that drive effective pipeline programs
Monitor, analyze, and report on demand generation effectiveness using trend data (such as conversion rates, pipeline growth, etc.) and campaign-specific metrics
Continuously optimize demand generation strategies based on data-driven insights

Preferred Qualifications

Bonus points for experience within the navigation, GPS, or autonomous vehicle industry

Benefits

Point One offers a competitive compensation package including salary, equity, and benefits
Professional development opportunities and room for career growth as we continue to expand and scale our operations

Point One Navigation is hiring a Sr. Demand Generation Manager