unitQ is hiring a
Demand Generation Manager

Summary

As a Demand Marketing Manager at unitQ, you will be responsible for developing and executing campaigns to drive leads, pipeline, and revenue. This role requires 5+ years of experience in creating and driving successful marketing programs, proficiency in various ad platforms and tools, excellent communication skills, adaptability, and a customer-centric mentality. The company offers flexible/unlimited PTO, medical, dental, vision, 401(k), life insurance, $50/month internet/cell phone reimbursement, Thrive Market membership and stipend, weekly team dinners in office, continuing education reimbursement, stock options, snacks, and a dog-friendly office environment.

Requirements

• 5+ years of experience creating and driving successful marketing programs
• Proficiency in web, content management, webinar, cross-channel attribution, and analytics tools (eg. Google Analytics, Hubspot, Salesforce)
• Proficiency in various ad platforms such as Facebook, Google, LinkedIn, Bing
• Excellent written, verbal and visual communication skills
• Customer-centric mentality
• Highly collaborative team player who enjoys working directly with marketing, product, sales, success, and more
• Adaptability to try new ways of doing things with the ability to learn from failures and move on
• A commitment to learning
• Experience working for a high-growth stage startup
• A desire to win and with a stellar attitude

Responsibilities

• Build and execute a world class demand generation strategy (digital, search, webinar, nurture, email) to achieve unitQ’s acquisition goals and drive revenue growth
• Manage day-to-day campaigns, audiences, creatives, budget to maximize efficiency
• Support ABM go-to-market strategy and build scalable campaigns that drive awareness and opportunities for targeted accounts
• Maintain a data-driven approach through testing and optimization
• Ensure proper tracking, tagging, attribution and automation
• Develop a deep understanding of existing and prospective customers and what drives them to convert into leads and customers
• Work closely with a growing sales organization
• Manage monthly/weekly/daily reporting of engagement, lead, spend, ROI, conversion rates, and other performance KPIs
• Work cross-functionally with marketing, sales, success and engineering teams to understand our key audience and develop strategies to reach them
• Keep up with the marketing landscape, and identify new opportunities and channels for growth
• Manage multiple projects while meeting tight deadlines

Benefits

• Flexible/unlimited PTO
• Medical, Dental and vision are through BlueShield and Kaiser
• 401(k) Plan
• Life insurance
• $50/month internet/cell phone reimbursement starting January 1, 2022
• Thrive Market - company paid membership and $50/month stipend for remote US employees only, starting January 1, 2022
• Weekly team dinners in office
• Continuing education reimbursement
• Stock Options
• Snacks and dog friendly office environment