Standard Metrics is hiring a
Demand Generation Marketer

Summary

Standard Metrics is looking for an experienced Demand Generation Marketer to develop and implement digital marketing strategies, manage advertising campaigns, and provide data-driven insights to senior management. The estimated annual salary for this role is between $135,000-$175,000, plus a competitive equity package. Benefits include health and dental insurance, flexible vacation, paid parental leave, complete transparency, regular offsites, and remote work.

Requirements

• 5+ years of demand gen and/or digital marketing experience at a growing B2B SaaS startup
• Extensive experience in email marketing, social advertising, SEM, and paid digital
• Highly analytical mindset with the ability to analyze data, draw insights, and make data-driven decisions
• Experience working with marketing analytics tools and platforms

Responsibilities

• Develop and implement digital marketing strategies to drive online traffic to the company's website and generate leads
• Manage and optimize digital advertising campaigns across various platforms including Google Ads and LinkedIn
• Manage the email marketing calendar, including the planning, execution, and optimization of email campaigns
• Experiment and execute on new channel strategies (webinars, organic social, and digital and event sponsorships)
• Develop and manage detailed reporting for traffic, pipeline, revenue, spend, and ROI
• Provide actionable insights and recommendations to senior management based on comprehensive data analysis and performance metrics
• Collaborate with cross-functional teams to ensure consistent messaging and branding across all digital channels
• Manage relationships with related vendors/agencies (digital, social, marketing automation), and review/evaluate agency performance, ensuring alignment with business objectives and identifying areas for improvement

Preferred Qualifications

• Enthusiasm for experimentation and operating in a lean and scrappy manner as we scale our business
• Flexibility and adaptability to changing priorities and business needs
• Passion for marketing and staying up-to-date with industry trends and developments
• Experience working with startups and/or VCs a plus

Benefits

• Health and dental insurance
• Flexible vacation
• Paid parental leave
• Complete transparency
• Regular offsites