Remote Marketing Demand Generation Specialist

Summary

Join DemandLab as a B2B Demand Generation Specialist to support revenue goals by planning and executing omnichannel demand generation campaigns, updating/maintaining corporate websites, and managing demand generation campaigns in Marketo.

Requirements

• 4+ years of experience in B2B demand generation /marketing
• 2+ years of Marketo or Hubspot experience
• 2+ years of WordPress experience
• 2+ years of relevant marketing data reporting/analysis experience
• Demonstrable success in executing, managing, and measuring creative, innovative, and results-focused demand generation and engagement programs and campaigns
• Track record of managing multiple demand generation programs, including multiple channels, simultaneously
• Demonstrated analytical ability, specifically around program measurement and ROI, and the ability to use insights to recommend improvements to marketing programs
• Able to create and tell a story through analytics graphics and tabular data such as pivot tables, historical trends and Pareto charts. Must be proficient in managing spreadsheets
• Experience with social media and digital marketing for B2B brands
• Competence as a business/marketing writer with a talent for creating engaging social posts, email, and landing page copy
• Experience working with and supporting sales professionals
• Demonstrated proficiency in written and oral communication skills
• Excellent project management skills with superb attention to detail; bonus points for Asana experience
• Strong problem-solving ability
• Ability to collaborate with teams as well as work independently

Responsibilities

• Facilitate demand generation and engagement plans and campaign prioritization in collaboration with internal stakeholders, and maintain a consistent campaign management process
• Manage a campaign calendar for demand generation programs to provide transparency and create alignment with key stakeholders
• Facilitate and maintain nurture campaigns and client loyalty programs
• Report on demand generation efforts and their effectiveness. Collaborate with writers and team subject matter experts to assist in producing, writing, and editing sales and marketing materials
• Manage the company websites and blog, including maintaining a blog editorial calendar and publication of blogs online
• Manage brand social media presence to inform, engage, and convert by crafting narratives and story arcs across outbound channels
• Execute and maintain the outreach calendar, including social media, blog posts, etc., to provide a comprehensive view of outbound activity
• Ensure DemandLab’s company values and brand guidelines are adhered to and are apparent in all marketing collateral and initiatives
• Manage and update brand style guides and align to digital/ print collateral
• Assist with Employer Branding efforts by aligning content strategy to the recruiting priorities
• Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision-making and next steps
• Measure and report on the performance of demand generation and engagement campaigns, gain insight and assess against goals
• Maintain reporting and dashboards Look for ways to improve and streamline marketing operations processes
• Maintain dashboards and reports for the marketing funnel

Preferred Qualifications

• Comfortable in applying analytical skills for reporting using data visualization tools such as Google Looker Studio
• Graphic design and/or copywriting skills would be a welcome addition to our team!

Benefits

• Health Care Plan Contribution (Medical)
• 100% paid Dental & Vision
• Retirement Plan matching as per the region
• 100% paid Life Insurance (Basic, Voluntary & AD&D)
• Generous Paid Time Off and Flexible Work Plans
• Training & Development
• Work From Home