Demand Generation Marketing Manager

Summary

Join our fast growing organization as an experienced Demand Generation Marketing Manager to drive growth through innovative and data-driven campaigns, generating Marketing Qualified Leads (MQLs) and optimizing campaign performance.

Requirements

• HubSpot Marketing Certification is required
• Proven experience driving revenue growth with eCommerce and email funnel strategies
• Strong background in strategy, planning, executing, and reporting on A/B testing
• Hands-on experience with LinkedIn paid content management
• Experience in planning, creating, and publishing organic social content on LinkedIn, Facebook, Instagram, X, and TikTok

Responsibilities

• Own the development and execution of demand generation campaigns, focusing on generating MQLs and optimizing conversion rates
• Create and execute email marketing campaigns, including newsletters and product update communications
• Optimize eCommerce funnels, with a focus on abandoned cart recovery and upsell automations
• Manage and create content for organic social media channels, with a focus on LinkedIn, Facebook, Instagram, X, and TikTok
• Develop, manage, and analyze LinkedIn Ads campaigns, working alongside a content designer as needed
• Plan, run, and report on A/B testing to continuously improve campaign performance and conversion rates

Benefits

• Competitive salary
• Generous PTO policy
• Full benefits, including 401(k)
• Remote work flexibility