Remote Demand Generation Marketing Specialist

Summary

Join Newsela's team as a Demand Generation Marketing Specialist to execute and optimize national demand programs that generate qualified leads and opportunities within our target audience.

Requirements

• 1+ years of B2B demand generation experience in a SaaS environment
• Strong writing skills and experience creating content for emails, ads, webpages, and other marketing collateral built for conversion
• Extremely data-driven and committed to experimenting to improve and optimize programs for success
• Experience working closely with Marketing cross-functional teams Sales to get things done
• Strong project management and entrepreneurial skills to work independently on complex projects
• Meticulously organized with an ability to work and demonstrate grace under pressure

Responsibilities

• Drive impact by helping to achieve demand generation goals by executing campaigns that will drive leads, MQLs, and pipeline
• Project manage and execute webinar, direct mail, and email campaigns end-to-end to generate pipeline and accelerate opportunities
• Measure campaign performance and generate data-driven insights to improve future campaign performance
• Run data-informed experiments to uplevel our campaigns
• Partner with Sales and SDRs on campaigns to maximize their impact

Benefits

• Health & Wellness: Access to the world’s leading medical experts for healthcare (pets included!). Discounts and resources to stay healthy: mind, body, and soul
• Work From Home: Almost all of our roles are fully remote - tech stipend included!
• Supporting ALL Families: Supplemental programs and time off to take care of your family and yourself
• Time Off: Flexible PTO to recharge, including Sabbatical Leave
• Inclusive Experiences: Robust DEIB curriculum, Identity & Experience Groups (Affinity Groups + Employee Resource Group), Authentic & Transparent conversations with Executive Leadership Teams, and integration of DEIB lens across Talent lifecycle processes
• Professional Development: Holistic Learning & Development Programs that enable meaningful & inclusive experiences, programs that build future-focused competencies, cohort & community learning sessions that foster a sense of belonging, and individual development plans aligned with your personal and professional aspirations to turn goals into reality