Remote Demand Generation Marketer

Summary

Join Ditto's remote team as an experienced Demand Generation Manager with expertise in Account-Based Marketing (ABM) and early-stage startups. Develop targeted demand generation strategies, drive high-quality leads, and contribute to the sales pipeline.

Requirements

• 5+ years of experience in demand generation, including at least 2+ years in ABM roles within B2B software companies
• Must have experience working with early-stage startups (Series A, Series B) and demonstrated success in building and scaling demand generation programs from scratch
• Expertise in managing marketing automation tools (Marketo, Pardot, HubSpot) and CRM systems (Salesforce, etc.) to drive successful campaigns
• Proven track record of collaborating with sales teams and contributing directly to pipeline growth through ABM strategies
• Strong analytical skills with the ability to draw actionable insights from campaign performance data and pivot strategies accordingly
• Excellent communication skills, capable of managing multiple stakeholders and driving cross-functional collaboration
• A deep understanding of the enterprise software sales cycle and experience in running demand generation programs that resonate with C-suite executives

Responsibilities

• Develop & Execute Demand Generation Programs: Build and implement multi-channel demand generation campaigns (email, paid media, content, social, and events) with a focus on ABM to engage target accounts
• Account-Based Marketing (ABM) Strategy: Lead the development and execution of ABM programs, tailoring marketing efforts to specific high-value accounts and industries, ensuring alignment with sales goals
• Sales Partnership & Alignment: Work closely with the sales and product marketing teams to define target accounts, develop personalized strategies, and ensure full alignment in messaging and execution
• Content Personalization: Collaborate with the content team to produce tailored materials for various account segments, enhancing engagement through personalized content for specific accounts
• Campaign Analytics & Optimization: Track campaign performance, analyzing key metrics like MQLs, SQLs, and pipeline influence. Continuously optimize campaigns for effectiveness using insights from marketing automation and CRM tools (such as Marketo, Pardot, Salesforce)
• Leverage Data: Use data and insights to segment audiences, enhance campaign precision, and optimize performance through A/B testing and analytics
• Budget Management: Own and optimize the demand generation budget to maximize ROI while efficiently scaling campaigns

Preferred Qualifications

• Experience with ABM platforms such as Demandbase, 6sense, or Terminus
• Background in high-growth enterprise software companies (e.g., Snowflake, Databricks, MongoDB)
• Familiarity with scaling paid media and digital campaigns targeting enterprise buyers on platforms like LinkedIn and Google Ads

Benefits

• Competitive salaries
• Stock options
• Medical, dental, vision, life, and disability coverage
• Flexible spending account (FSA)
• Flexible vacation policy
• 401(k) plan