StarCompliance is hiring a
Demand Generation Marketing Manager
closedStarCompliance
π΅ ~$100k-$130k
πRemote - Worldwide
Summary
The job is for a Demand Generation Manager at StarCompliance, responsible for developing and executing multi-channel demand gen strategies, collaborating with sales teams, curating event content, and understanding the buyerβs journey. The role requires 5+ years of ABM experience, strong analytical skills, excellent communication skills, and knowledge of marketing automation.
Requirements
- Proven success managing and executing multi-channel demand generation programs and events
- 5+ years of ABM experience contributing to pipeline and deal acceleration with a B2B Enterprise sales team of 5 or more reps
- A deep understanding of demand generation performance metrics, lead progression and conversions from early TOF marketing stages, through the end of the sales cycle and into customer advocacy
- Data-driven with strong analytical skills who can identify trends and insights to support deal acceleration
- Deep understanding of B2B marketing funnel, lead progression and conversions from early TOF marketing stages thru the end of the sales cycle and into customer advocacy
- Strong organizational skills with a sense of urgency and the ability to manage competing priorities
- Excellent written and verbal communication skills
- Working knowledge of marketing automation and capable of developing robust email nurture streams to support your region
- A team player with strong cross-functional project management skills
Responsibilities
- Collaborate closely with sales and sales development teams to create and implement a performance-based, omni-channel demand gen strategy
- Work with the extended digital marketing team to leverage data in your region to provide insights and trends
- Collaborate closely with the Global Events Manager to curate content and select speakers for industry-specific and regional events
- Understand our buyerβs journey and build go-to-market strategies and corporate campaign initiatives that articulate our value proposition
- Define and implement scalable marketing strategies and processes based on client segments and buyer personas to drive market expansion
- Monitor, track, and report success metrics of all programs, communicating results to sales and providing recommendations for continuous improvement
Preferred Qualifications
- Familiarity with a range of marketing automation and analytics tools
- HubSpot, Demandbase, Salesforce, and Google analytics experience
- Experience marketing to financial institutions
- Strong preference for candidate location to be within the East Coast
This job is filled or no longer available
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