Demand Generation Specialist

Summary

Join HICX, a leading global provider of enterprise SaaS solutions for digital supplier management, as a Demand Generation Specialist. You will spearhead the creation and execution of global demand generation activities, driving initiatives across various campaigns and events to achieve pipeline targets. Reporting to the Director of Digital Marketing and Operations, you will manage the campaign calendar, implementation, tracking, and measurement of campaigns. Responsibilities include briefing internal and external parties, writing promotional materials, delivering campaign reports, and ensuring asset accuracy. The ideal candidate possesses 5+ years of experience in demand generation or growth marketing within a B2B SaaS or technology environment, a proven track record of successful global campaigns, and strong experience with full-funnel marketing strategies. HICX offers a fully remote work environment in Romania, flexible PTO, competitive pay, and opportunities for professional growth.

Requirements

• 5+ years of experience in demand generation or growth marketing, preferably in a B2B SaaS or technology environment
• Proven track record of running successful global campaigns that have driven measurable pipeline growth
• Strong experience of full-funnel marketing strategies, ABM and sales alignment
• Experience with marketing automation platforms and CRM systems (e.g., SFDC, ActiveCampaign, 6sense, PathFactory)
• Data-driven mindset with excellent analytical and reporting skills
• Exceptional communication, project management, and cross-functional collaboration skills
• Ability to thrive in a scale-up, global environment with multiple stakeholders

Responsibilities

• Create, manage and lead the Demand Gen Campaign Hierarchy including Product led, Vertical, Intent and 1-1 ABM campaigns as well as events with the objective of contributing to the MQL and pipeline targets
• Own the campaign calendar and associated delivery dates
• Manage the procedure, implementation, tracking and measurement of DG campaigns and activity
• Brief and co-ordinate the work of internal parties and external agencies, such as content producers, designers, animators and editors and creative agencies
• Write, edit and proof read copy for promotional materials such as advertising and email
• Deliver regular reports of campaign results against the objectives and evaluation of KPIs
• Ensure accuracy and completeness of assets and provide formal sign off where necessary

Preferred Qualifications

Experience with running paid social, display, and search advertising is desirable but not required

Benefits

• Work from anywhere in Romania - we are a fully remote company
• Flexible PTO - We offer 25 days of paid holiday per year + 3 Public Holidays
• Connect and socialize with the team during our company socials and off-site events
• We celebrate special occasions with you - like your birthday! Additional PTO for all employees during their birthdays
• Receive Competitive Pay - Our team makes sure to provide a highly competitive rate based on your skills and location
• Work with a diverse, international team
• Tons of amazing career opportunities in a fast-growing in demand industry