Demand Generation Specialist

Summary

The job description is for a Demand Gen Specialist role at Xblend, a software company under the corporate parent Idera, Inc. The role involves developing and implementing demand generation strategies, collaborating with the marketing team, managing multi-channel campaigns, conducting market research, and utilizing various tools and technologies.

Requirements

• Bachelor’s Degree in Marketing or a similar field
• 4+ years experience in Paid Advertising - hands-on experience managing successful campaigns across multiple platforms, including LinkedIn and Google Ads
• Strong knowledge of tracking technologies (e.g., pixels, UTM parameters) and proficiency in Google Tag Manager
• Demonstrated expertise in web analytics platforms (like Google Analytics) and reporting tools (such as Looker Studio), along with excellent Excel/Google Sheets skills
• Conversion Rate Optimization: experience in analyzing user behavior, conducting A/B testing, and implementing strategies to improve conversion rates and user engagement
• Great communicator with excellent English skills

Responsibilities

• Develop and implement effective demand generation strategies and campaigns to drive lead acquisition, nurturing, and conversion
• Collaborate with the marketing team to align demand-generation activities with overall marketing goals and objectives
• Plan, execute, and optimize multi-channel demand generation campaigns in paid advertising (Google Ads, LinkedIn Ads, and others)
• Manage end-to-end campaign execution, from conceptualization to analysis, ensuring timely delivery and performance tracking
• Identify and target key customer segments to generate high-quality leads
• Implement lead scoring and nurturing processes to convert leads into qualified sales opportunities
• Monitor and analyze campaign performance metrics, providing insights and recommendations for improvement
• Generate regular reports on campaign outcomes, ROI, and other key performance indicators (KPIs)
• Partner with product marketing, creative, and other internal teams to support campaign initiatives and ensure consistency across channels
• Utilize marketing automation platforms and CRM systems to manage and track campaigns
• Stay updated with the latest demand generation tools and technologies to enhance campaign effectiveness
• Conduct market research to understand industry trends, customer needs, and competitive landscape
• Use insights to refine demand generation strategies and identify new opportunities for growth

Preferred Qualifications

Desire to lead, learn, and adapt in a rapidly growing and changing environment

Benefits

Flexibility around schedule and geographic location (note: this position is fully remote)