Demand Marketing Manager

Summary

Join Daxko as a Demand Marketing Manager to develop and execute impactful marketing programs driving new business. You will own demand generation strategies, optimize campaigns, and collaborate cross-functionally for pipeline growth and revenue. This role requires experience in virtual event marketing, proficiency in various platforms, and strong analytical skills. The ideal candidate thrives in fast-paced environments and has a passion for B2B marketing. Daxko offers a competitive salary, comprehensive benefits, performance-based incentives, and growth opportunities. The position is remote.

Requirements

• 3+ years of experience in demand generation, virtual event marketing, or webinar production
• Hands-on experience with Goldcast, ON24, Zoom Webinars, or similar virtual event platforms
• Proficiency in Asana (or similar project management tools) for event planning and execution
• Experience with Salesforce CRM to track and report event-driven pipeline and conversions
• Strong analytical skills to measure virtual event ROI and optimize performance
• Excellent organizational and communication skills, with the ability to manage multiple events simultaneously
• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 2–4 years of relevant experience in demand generation marketing
• 1–2 years of B2B marketing experience in a demand generation role

Responsibilities

• Lead the planning, execution, and optimization of virtual events and webinars as key demand-generation tools
• Manage Goldcast or similar virtual event platforms, ensuring seamless integration with Salesforce and marketing automation tools
• Use Asana to coordinate event timelines, tasks, and cross-functional collaboration, ensuring deadlines and objectives are met
• Design engaging virtual experiences that include live polls, Q&A, breakout sessions, and chat moderation to boost interaction
• Analyze event performance using Salesforce and other analytics tools to track registrations, engagement, and post-event conversions
• Work with internal and external speakers to develop compelling event content aligned with marketing goals
• Partner with content, social, and paid marketing teams to promote virtual events effectively

Preferred Qualifications

• 5+ years of experience in B2B SaaS marketing
• Experience in the fitness industry (a plus)

Benefits

• Flexible paid time off
• Affordable health, dental, and vision insurance options
• Monthly fitness reimbursement
• 401(k) matching
• New-Parent Paid Leave
• Casual work environments
• Remote work
• Performance-based incentives
• Opportunities for growth