Demand Generation Manager

Summary

Join Kustomer as the Demand Manager of Digital Events and play a pivotal role in driving marketing qualified lead generation through webinars and virtual events. Reporting to the Head of Revenue Marketing, you will own the entire webinar funnel, from planning and execution to post-event analysis. Collaborate with cross-functional teams to ensure seamless execution and promotion. Leverage your expertise in webinar tools like Zoom, LinkedIn, WordPress, and HubSpot to maximize lead generation and pipeline contribution. Continuously optimize strategies based on performance data to achieve growth and engagement goals. This role requires a strong background in demand generation marketing and proven experience in managing end-to-end webinar programs.

Requirements

• 4+ years of experience in demand generation marketing, with a focus on webinar/video programs
• Proven ability to manage end-to-end webinar programs, from strategic planning to execution and follow-up
• Exceptional project management skills, with the ability to coordinate and manage multiple tasks and stakeholders
• Strong content creation skills, including writing promotional emails, landing pages, and follow-up content
• Experience with webinar tools, including Zoom, LinkedIn, WordPress, and HubSpot
• Excellent analytical skills, with the ability to track and report on key performance metrics
• Strong collaboration skills, with experience working cross-functionally with marketing ops, sales, and performance marketing teams
• Detail-oriented and proactive, with the ability to work independently and manage expectations in a fast-paced, deadline-driven environment

Responsibilities

• Develop and execute comprehensive demand generation plans for live and on-demand webinars, ensuring high-quality content and seamless delivery
• Manage the full webinar program, including pre-planning, calendar scheduling, promotion, and follow-up processes
• Utilize interviews, webinars, videos, and virtual events to expand Kustomer’s reach and generate marketing sourced pipeline
• Write engaging promotional emails, create compelling landing pages, and leverage webinar content for ongoing promotion
• Work with cross-functional teams to drive webinar success, including marketing ops for setup, performance marketing for promotion, and sales for personalized follow-up
• Track and report on key performance metrics, such as webinar registrations, MQL generation, pipeline contribution, and conversion rates
• Continuously optimize strategies based on performance data to exceed growth and engagement goals
• Own our quarterly virtual summits, which comprise 10+ hours of content, ensuring seamless execution and maximum engagement

Preferred Qualifications

Talent based in New York Metropolitan Area (New York, New Jersey, Connecticut)

Benefits

• Competitive salaries and stock options
• 100% healthcare coverage
• 401K
• WiFi and Mobile reimbursement
• Generous vacation policy
• Pension
• Supplemental health insurance
• Other perks