Kustomer is hiring a
Demand Marketing Manager

Summary

The job is for a Demand Manager of Digital Events at Kustomer, a conversational CRM platform. The role involves managing the entire webinar funnel and driving marketing qualified lead generation efforts. The position requires 4+ years of experience in demand generation marketing with a focus on webinar/video programs.

Requirements

• 4+ years of experience in demand generation marketing, with a focus on webinar/video programs
• Proven ability to manage end-to-end webinar programs, from strategic planning to execution and follow-up
• Exceptional project management skills, with the ability to coordinate and manage multiple tasks and stakeholders
• Strong content creation skills, including writing promotional emails, landing pages, and follow-up content
• Experience with webinar tools, including Zoom, LinkedIn, WordPress, and HubSpot
• Excellent analytical skills, with the ability to track and report on key performance metrics
• Strong collaboration skills, with experience working cross-functionally with marketing ops, sales, and performance marketing teams
• Detail-oriented and proactive, with the ability to work independently and manage expectations in a fast-paced, deadline-driven environment

Responsibilities

• Developing and executing comprehensive demand generation plans for live and on-demand webinars, ensuring high-quality content and seamless delivery
• Managing the full webinar program, including pre-planning, calendar scheduling, promotion, and follow-up processes
• Utilizing interviews, webinars, videos, and virtual events to expand Kustomer’s reach and generate marketing sourced pipeline
• Writing engaging promotional emails, creating compelling landing pages, and leveraging webinar content for ongoing promotion
• Working with cross-functional teams to drive webinar success, including marketing ops for setup, performance marketing for promotion, and sales for personalized follow-up
• Tracking and reporting on key performance metrics, such as webinar registrations, MQL generation, pipeline contribution, and conversion rates
• Continuously optimizing strategies based on performance data to exceed growth and engagement goals
• Owning our quarterly virtual summits, which comprise 10+ hours of content, ensuring seamless execution and maximum engagement

Benefits

• Competitive salaries
• Stock options
• 100% healthcare coverage
• 401K
• WiFi and Mobile reimbursement
• Generous vacation policy