Digital Advertising Strategist

Summary

Join Middle Seat, a full-service media and fundraising firm supporting progressive causes, as a full-time digital strategist. You will lead client accounts, manage advertising campaigns from start to finish, develop media plans, manage budgets and invoicing, and write compelling ad copy. The role requires 1-2 years of experience in advertising campaigns on major platforms, a commitment to progressive politics, attention to detail, and teamwork skills. Middle Seat offers competitive salaries, great benefits, and a unionized work environment. The position can be based in Washington, D.C., or remotely within the US.

Requirements

• 1-2 years experience working on advertising campaigns with major platforms (Facebook, Google Ads, The Trade Desk, etc.)
• Demonstrated commitment to progressive politics
• Attention to detail and organization while managing tight deadlines and multiple projects
• Enjoy working with a team but also a self starter who will take projects to the next level
• Able to work extended hours when needed; comfortable being available for urgent client requests outside of normal business hours during election season

Responsibilities

• Lead client accounts as the day-to-day client contact and strategist
• Act as the main point of contact for assigned client accounts
• Serve as the strategist, providing guidance and recommendations to clients
• Run ad campaigns from start to finish
• Write and review ad content, including spell check and policy check
• Traffic ads to appropriate platforms
• Monitor live campaigns and track performance
• Generate detailed reports on campaign results
• Coordinate with other Middle Seat departments for seamless execution
• Develop direct response media plans and lower-scale persuasion and awareness media plans
• Create media plans that focus on direct response, as well as plans for persuasion and awareness
• Tailor the plans to align with clients' objectives and target audience
• Manage invoicing, budgeting, and escrow for the clients you lead
• Handle client invoicing processes
• Develop and manage budgets for clients' ad campaigns
• Ensure proper escrow management for financial transactions
• Write compelling ad copy with clear theories of change
• Create persuasive ad copy that encourages supporters to donate, join, or support clients
• Maintain the voice and perspectives of clients in the ad content
• Set up and review ad campaigns on all platforms
• Familiarize yourself with various platforms such as Facebook, Google, and List Vendors
• Set up and review ad campaigns on these platforms
• Assist with A/B testing everything
• Collaborate on A/B testing for content, design, targeting, and landing pages
• Analyze test results and implement optimizations for improved campaign performance
• Review reporting each day and execute optimizations deftly
• Analyze daily reports on campaign performance
• Make data-driven decisions and execute optimizations to ensure success across ad platforms
• Manage ad vendor communications and project management for external ad buys
• Communicate with ad vendors for external ad purchases
• Oversee project management tasks related to ad buys
• Manage client CRMs
• Upload client lists to the CRM system
• Build landing pages and pull reports from the CRM system
• Project manage and delegate tasks to client partners
• Serve as the project manager for the client accounts
• Delegate tasks to client partners to ensure team success
• Fulfill other responsibilities as requested

Preferred Qualifications

• Agency Experience
• Experience working in political CRMs (ActionKit, Action Network, EveryAction/NGP, NationBuilder, etc.)
• Knowledge of basic HTML and CSS for landing page templating
• Experience placing programmatic ads with The Trade Desk or equivalent buying platform

Benefits

• Profit sharing plan: share in the growth and success of Middle Seat
• Regular raises
• 6% employer match on your 401k retirement account
• 100% premium coverage for health, dental, and vision on a zero-deductible plan
• $300 monthly mental health reimbursement
• 20 paid vacation days off, plus your birthday and work anniversary off
• Unlimited sick leave
• 12 weeks of paid leave for new parents
• Commuter benefits for public transportation
• Coworking space (WeWork, etc.) stipend for employees outside of the D.C. metro area
• $50 mobile phone subsidy monthly
• $100 monthly student loan reimbursement
• $1,000 annual professional development reimbursement