Senior Digital Advertising Strategist

Summary

Join Middle Seat, a full-service media and fundraising firm supporting progressive causes, as a Senior Digital Advertising Strategist. You will manage digital advertising campaigns, primarily focusing on Facebook direct-response ads, but also encompassing broader campaigns and other platforms. This role demands strong copywriting, multitasking, and client management skills. You'll plan and execute campaigns from start to finish, optimizing for client goals and integrating with other teams. The position requires 2+ years of experience in digital advertising, proficiency in relevant platforms, and a commitment to progressive politics. Middle Seat offers competitive salaries, excellent benefits, and a unionized work environment.

Requirements

• 2+ years (more is preferred) working on advertising campaigns with major platforms (Facebook, Twitter, Google, etc.)
• 2+ years experience working with Facebook Business Manager, Google Search and any DSPs (The Trade Desk, Verizon, DV360, etc)
• Experience in excel or Google Sheets, report template design and/or other data visualization tools
• Great all-around communication skills, including strong copywriting skills and the ability to effectively communicate best practices, strategies, plans and goals to clients and staff
• Attention to detail and organization while managing tight deadlines and multiple projects
• Comfortable managing multiple client relationships from start to finish
• Comfortable with different email CRMs to run acquisition campaigns (Action Kit, BSD, Action Network, etc.)
• Digital ad experience for political candidates, advocacy orgs or organizations that do elections work

Responsibilities

• Manage large clients as lead strategist on direct donate, acquisition, and persuasion campaigns
• Take charge of strategic planning for client campaigns
• Manage client relationships and collaborate with assigned ads staff members
• Oversee campaigns focused on direct donation, acquisition, and persuasion
• Plan and run digital ad campaigns from start to finish
• Develop media plans with measurable objectives
• Allocate budgets for campaigns
• Create compelling hooks for the ad program
• Write engaging ad content
• Lead designers on creative aspects
• Optimize landing pages for conversions
• Implement and test ad campaigns on multiple platforms
• Optimize campaigns to align with client goals
• Embed yourself in the work of your clients
• Join their Slack teams, calls, list servers, etc
• Gain a deep understanding of their work in a timely manner
• Proactively guide client strategy that relates to your work
• Manage time and projects efficiently
• Continuously assess priorities and to-do lists
• Delegate tasks when appropriate
• Shift gears as needed to keep projects on track
• Capitalize on rapid response opportunities
• Respond promptly to client requests and inquiries
• Ensure best practices and effective political ad strategies are followed
• Collaborate with the email fundraising team to integrate ads effectively
• Align ad strategy with the client's mission and campaign objectives
• Provide strategic ideas and lead discussions on ad practices and tactics
• Stay updated on persuasion, voter registration, and Get Out the Vote studies
• Conduct in-depth analysis of ad campaigns
• Use analysis to inform future strategy, messaging, and targeting
• Report campaign metrics to clients accurately and effectively
• Lead ads team and provide trainings on best practices and platforms
• Train the ads team and full staff on core best practices and platforms
• Fulfill other responsibilities as requested

Preferred Qualifications

• Agency experience
• Knowledge of basic HTML and CSS for landing page templating
• Experience pitching clients on an ads budget
• Experience mentoring entry-level staff or interns
• Demonstrated commitment to progressive politics

Benefits

• Competitive salaries and great benefits
• Profit sharing plan: share in the growth and success of Middle Seat
• Regular raises
• 6% employer match on your 401k retirement account
• 100% premium coverage for health, dental, and vision on a zero-deductible plan
• $300 monthly mental health reimbursement
• 20 paid vacation days off, plus your birthday and work anniversary off
• Unlimited sick leave
• 12 weeks of paid leave for new parents
• Commuter benefits for public transportation
• Coworking space (WeWork, etc.) stipend for employees outside of the D.C. metro area
• $50 mobile phone subsidy monthly
• $100 monthly student loan reimbursement
• $1,000 annual professional development reimbursement
• This is a full-time, permanent role, and it can be based in DC or remotely within the US