Remote Digital CRO Strategist

Summary

Join Barrel, a digital agency that designs, builds, and optimizes e-commerce websites for brands. We are looking for a freelance Digital CRO Strategist to collaborate alongside our remote-first team.

Requirements

• Demonstrated experience using website testing tools such as Google Optimize, Adobe Test and Hotjar
• Solid background in creating SEO and CRO roadmaps for both newly launched and established websites
• Experience creating and managing reporting/analytics frameworks with Google Analytics and Google Data Studio
• Experience in presenting strategic plans and performance reporting to clients
• Ability to work cross-departmentally and collaborate with UX Design, Web Development and Client Services teams
• Experience as a CRO strategist or similar role
• Strong understanding of conversion rate optimization principles and best practices
• Proficiency in using CRO tools such as Google Analytics, Hotjar, Optimizely, Intelligems, Shoplift, VWO, etc
• Excellent analytical skills with the ability to interpret data and generate actionable insights
• Strong project management skills and the ability to handle multiple projects simultaneously
• Excellent communication and presentation skills
• Ability to work independently and as part of a team
• Experience in UX/UI design is a plus
• Minimum of 3 years managing digital strategy and optimization
• 2 + years of experience creating strategic roadmaps and reporting in an agency environment
• 2+ years of experience creating POVs and training both internal and external client teams on CRO and SEO best practices

Responsibilities

• Establish KPIs for conversion rate optimization and create a robust A/B testing roadmap for newly launched websites
• Perform website audits and provide strategic recommendations based on UX best practices and usability standards for existing client websites
• Define, report, and present the performance of website A/B and multivariate testing initiatives to clients
• Develop internal and client-facing POVs, guidelines, and templates for building new websites, tracking performance, SEO and CRO testing
• Consult with clients to develop, articulate, and implement comprehensive SEO strategic plans/roadmap that align with client's overall goals and broader strategies
• Continuously identify new SEO growth opportunities for clients by analyzing existing content architecture, keyword constructs, audits, and data/traffic analysis
• Stay up-to-date with the latest trends and best practices in CRO and digital marketing to continuously improve our services
• Collaborate with designers, developers, and other stakeholders to implement CRO strategies and ensure seamless integration

Benefits

• Remote Work
• Competitive Salary
• Health/dental/vision coverage
• Paid vacation
• Half-day Fridays all year round
• Remote home setup stipend
• Profit-sharing
• 401k match
• Professional development stipend