Remote Growth Manager

Summary

Join our dynamic team as a Growth Marketing Manager at Awesome Motive, where you'll lead strategic initiatives across marketing channels to acquire, engage, and retain users. You'll wear many hats – strategist, analyst, campaign champion – all aimed at accelerating our growth to reach more small businesses.

Requirements

• With over 4 years of experience in growth marketing for product-led/ freemium SaaS, ideally in the B2B/SMB space
• SEO & Content Marketing: You are well-versed in best practices for SEO in marketing site content, including blog posts
• Copywriting: You have strong personal experience with copywriting, as well as leading and reviewing the work of copywriters
• Email Marketing: You can demonstrate and teach best practices within email marketing, from crafting individual emails to creating complete targeted campaigns and evaluating effectiveness to drive improvement over time
• CRO / Funnels / Testing & Optimization: You must have expertise in best practices for SaaS products. Knowledge and experience in pricing page tests, countdown timers, popups, etc, is required
• PPC / Paid Advertising: You have experience in Google Ads, Facebook Ads, and Google Search Console for PPC
• Affiliates & Partnerships: You know how to build and maintain partnership relationships. You have managed an affiliate program
• Data & Analytics: You are experienced in using GA (preferably GA4), and digital marketing channels

Responsibilities

• Utilize Content Marketing, Email and SMS Marketing, Pay Per Click, Sponsorships, Affiliates and Partnerships, Social Media, and Freemium Software to grow new sales
• Strategize, plan, and implement both long and short-term processes to meet targets, emphasizing priorities in process development and documentation
• Facilitate data-driven decision-making by collecting, analyzing, interpreting, and visualizing data, providing actionable insights, and promoting data literacy within the organization
• Directly manage a team of growth professionals, including independently making decisions to ensure team performance & cohesion
• Design and implement website A/B tests to improve conversion rates and funnel performance
• Conceptualize and build new targeted landing pages for various channels and users
• Provide conversion-focused copywriting feedback and suggestions for newsletters, customer-facing websites, our apps and plugins, and ad copy
• Strategize and execute high-visibility promotions across all digital marketing channels
• Research competitor's UI/UX trends and work with the team to articulate new features/ideas to help us remain competitive
• Control qualified traffic to our website by designing and executing strategies to improve our search engine rankings
• Develop and execute an outbound marketing strategy to complement our existing inbound strengths
• Maintain in-depth familiarity with growth-related procedures and workflows
• Respond promptly to growth team members' queries and escalations
• Uphold and promote the core values of Awesome Motive
• Conduct research before escalating issues and proactively identify trends and process improvements
• Provide oversight for PPC campaigns, PPC keyword research, and program ROAS
• Provide oversight for Affiliate Marketing and Partnerships
• Directly supervise the work of content marketing team members
• Assist in crafting better internal processes and systems by documenting the work of the Growth team