Digital Growth Manager

Summary

Join Consensus as our Digital Growth Manager and play a pivotal role in driving online brand growth, boosting website conversions, and maintaining our position as a category leader. This newly created role offers deep ownership of how prospects and customers engage with our brand, encompassing creative messaging, web development management, conversion rate optimization (CRO) efforts, and SEO and LLM content strategies. You will develop and execute comprehensive strategies for CRO, SEO, and LLM content optimization, manage agency relationships for website development, and track performance using key performance indicators (KPIs). The ideal candidate is an innovative, data-driven strategic thinker with strong project management skills and a passion for driving results. This position offers a competitive salary and a robust benefits package.

Requirements

• 3-5 years of experience in digital marketing, growth marketing, or a related field
• Proven track record of successfully managing website development projects with external agencies
• Demonstrable experience in planning, executing, and analyzing A/B and multivariate tests for CRO. (Familiarity with tools like VWO a plus)
• Strong understanding of SEO principles, best practices, and current trends
• Experience with SEO tools (e.g., Google Search Console, Google Analytics, SEMrush, Ahrefs)
• Familiarity with data analysis and reporting tools (e.g., Google Analytics and Data Studio)
• Strong understanding of how Large Language Models (LLMs) process and surface information, and experience or a keen interest in optimizing content for LLM discoverability
• Excellent project management, organizational, and time-management skills
• Strong analytical and problem-solving abilities
• Excellent communication, presentation, and interpersonal skills
• Ability to work independently and as part of a team

Responsibilities

• Develop and execute a comprehensive CRO strategy based on data analysis, user behavior insights, and industry best practices
• Plan and prioritize A/B tests and multivariate tests across key website pages and user flows
• Develop and implement a holistic SEO strategy to improve organic visibility, traffic, and rankings
• Conduct keyword research and technical audits on an ongoing basis
• Collaborate with the team on content planning and optimization strategies
• Work with the rest of the team to optimize content for LLM surfacing
• Develop LLM content guidelines and best practices for all content creators, and implement across the core pages of the site
• Implement web messaging that is bold and compels action, with a bias for constant improvement
• Manage agency relationship for website development projects, and prioritize all projects to ensure impact
• Conduct QA and testing to ensure website functionality and performance
• Establish clear KPIs and develop dashboards to monitor the performance of the website overall, CRO, SEO, and LLM initiatives
• Analyze all search, traffic, and conversion data to identify trends and opportunities
• Track the impact of all initiatives and regularly communicate the progress

Benefits

• Benefit from a generous employer contribution towards health insurance, with a variety of plans that include dental and vision coverage
• Enjoy employer contributions to your HSA, and take advantage of HSA/FSA programs to maximize your tax savings
• Secure your future with our 401(k) plan featuring company-matching contributions
• We offer paid parental leave, so you can prioritize what matters most—your family
• Enjoy unlimited PTO and 12 company holidays to recharge and refresh
• Celebrate your birthday with a day off, and enjoy Flex Fridays, where every third Friday of the month is yours to unwind
• Work in a flexible, remote environment that suits your lifestyle, with a top-tier WFH setup provided when you join
• Participate in our professional development program to expand your skills and advance your career
• Make a difference in your community with two paid volunteer days each year at a charity of your choice