Summary

The Digital Marketing Account Manager will manage client relationships, integrated marketing campaigns, and project execution while developing strategies to drive success for clients' businesses. They will also collaborate with internal teams, analyze campaign data, and lead team efforts across multiple projects. A bachelor's degree in marketing or a related field and three or more years of digital project management experience are required.

Requirements

Three or more years of project management and marketing experience in digital channels—search (organic and paid), social, email—and working with creative and development teams to produce digital assets and websites
Bachelor’s degree in marketing, communications or related field
An inquisitive, resourceful, energetic attitude and passion for your career
Strong ability to organize, prioritize and manage multiple tasks and projects simultaneously and to work under pressure to meet deadlines
Excellent and highly responsive written and oral communication and active listening skills
Solid and proven ability to help lead a team

Responsibilities

Manage the client relationship and act as the lead point of contact for assigned clients
Manage all aspects of client projects including onboarding, schedules, project planning, asset creation, implementation and management, client feedback, budgets, project strategy and reporting
Develop strong client and internal team relationships that foster collaboration and trust
Effectively prioritize, communicate, document and provide direction to develop strategy and execute on project objectives that ensure client satisfaction and performance
Manage renewals and seek opportunities to advance the client relationship and identify new business opportunities
Develop a deep understanding of each client’s service line priorities and competition
Bring strategic and innovative ideas to client initiatives based on working with True North project teams and understanding cross-channel marketing dynamics
Lead client status calls, quarterly business reviews and other client meetings as well as develop agendas and follow up on action items
Lead and manage the development of integrated marketing plans across multiple channels
Analyze campaign data from various sources, interpret results and present meaningful insights and recommendations for improvement to the client
Manage overall account profitability and monitor budgeted to actual agency hours
Review all deliverables to ensure they meet the client’s strategy and TNC’s quality standards
Collaborate with sales, creative, digital, production and other internal teams across multiple clients and projects

Preferred Qualifications

Experience within the healthcare industry is preferred

Benefits

This is a full-time position. This position may be performed remotely anywhere within the United States while accommodating Eastern time company office hours

True North Custom is hiring a Digital Marketing Account Manager