Digital Marketing Manager

Summary

Join insightsoftware as a Digital Marketing Manager and lead all digital strategy and execution at the Business Unit level. You will develop and implement comprehensive digital marketing plans, oversee digital campaigns, and analyze performance metrics to drive business growth. Collaborate with cross-functional teams and senior leadership to align digital strategies with overall business objectives. Responsibilities include achieving digital MQL and pipeline goals, optimizing website user experience, staying updated on industry trends, and researching channel expansion opportunities. The role requires 5+ years of experience in B2B digital marketing for software/technology businesses, expertise in various digital channels, and proficiency in relevant tools like Salesforce and Google Analytics. Preferred qualifications include experience with start-ups and project management platforms.

Requirements

• 5+ years experience as a digital marketing professional managing enterprise-level paid media campaigns in B2B marketing, particularly for software/technology businesses
• Extensive experience in digital strategy and execution across paid and organic channels, with a focus on Google and LinkedIn, including social media, SEO, paid search, PPL, display, and programmatic
• Experience with Salesforce, Pardot, Google Analytics, Google Ads, YouTube, LinkedIn, and ABM platforms
• Proficient in campaign analysis, reporting, and data-driven decision-making
• Confidence and experience collaborating with senior leadership in product, sales, and marketing to align digital strategies with business goals

Responsibilities

• Be the cross-functional lead and main point of contact for digital within the BU, collaborating with leaders in product, sales, marketing, and more
• Collaborate with both BU-assigned paid media and shared web, SEO, and social media specialists on campaign strategy, execution, optimization, and reporting
• Analyze digital performance metrics, providing regular reports and insights to stakeholders
• Be responsible for achieving specific digital MQL and pipeline goals aligned with broader marketing and company objectives
• Oversee website optimization efforts to enhance user experience and increase conversion rates
• Be responsible for driving digital results for the BU, Marketing team, and organization based on established MQL, pipeline, and booking goals
• Stay up-to-date with industry trends and emerging digital marketing technologies to maintain a competitive edge
• Research and evaluate channel expansion opportunities
• Oversee the overarching A/B testing strategy for the Business Unit

Preferred Qualifications

• Experience working with start-ups or high-growth/PE-backed companies
• Project management experience across platforms like Wrike, Asana, Trello, Monday, Basecamp, etc
• Agency experience
• Solid understanding of Microsoft Office applications, including advanced Excel skills, and experience working in Tableau, Power BI, and Google Data Studio
• Experience with ABM and data platforms like Clearbit and 6sense