Digital Marketing Account Strategist

Summary

Join Coalmarch by WorkWave's small but mighty team in Raleigh, NC, as a Digital Marketing Account Strategist. You will be responsible for the marketing strategy and retention of mid-market clients in the home service industry. This role involves acting as the main client contact, managing retention efforts, identifying opportunities for additional products/services, and collaborating with various teams. Success requires excellent communication, organizational skills, and experience in account management or client-facing roles. Coalmarch offers a casual work environment with remote work flexibility and a robust benefits package, including health and dental insurance, 401k matching, flexible time off, paid bonding leave, and professional development opportunities.

Requirements

• BS/BA Degree, Business Admin and/or Marketing concentration preferred
• 3-5 years of full-time professional experience in an account strategist, project management, or customer service/client-facing role preferably within a marketing agency
• Excellent organizational and time management skills are required
• Foundational knowledge of core account management and client communication tactics
• Experience prioritizing and juggling several projects at once in a fast-paced environment
• Experience working in a collaborative, productive team setting
• Strong verbal and written communication skills and willingness to have difficult conversations when necessary
• Exemplary personal accountability and motivation

Responsibilities

• Act as the main point of contact for our clients - leading meetings, presentations, and difficult conversations
• Maintain all retention efforts for your specific clients: managing risk accounts, performance improvement plans, account management tactics, etc
• Identify and implement client opportunities when it comes to additional products and services provided by WorkWave
• Coordinate and execute client requests within scope
• Work collaboratively with digital marketing team members to employ the best marketing strategies for clients to obtain a high level of performance relative to their package level and spend
• Work collaboratively with project coordinators to ensure tasks are being executed fully and on time
• Work collaboratively across all teams at WorkWave to ensure the client's experience is as streamlined as possible
• Manage expectations and maintain open lines of communication with our small business clients to improve satisfaction and retention
• You’ll be responsible for positively contributing to our company culture!

Preferred Qualifications

• Digital marketing experience is preferred but not required
• Client-facing agency experience is preferred but not required
• Bonus points if you have experience with project management tools like Basecamp or Clickup and marketing tools like Google Analytics

Benefits

• Casual work environment and remote work flexibility
• Health and dental and 401k with company match
• Flexible Time Off policy or generous PTO plan (role dependent) and paid holidays
• Up to 4 weeks paid bonding leave
• Free subscription to the Calm App for you and up to 4 dependents!
• Tuition reimbursement
• Robust Employee Assistance Program through TotalCare offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more!
• 24/7 access to virtual medical care with Teladoc
• Quarterly awards based on peer nominations
• Regional discounts and perks
• Opportunities to participate in charitable events and give back to the community
• Our employees have access to extensive video libraries for soft skill and role specific training available 24/7 and live trainings are provided throughout the year