Digital Marketing & Advertising Expert Analyst

Summary

Join ReSource Pro as a Senior Digital Marketing & Advertising Specialist and lead our digital marketing efforts, optimizing campaigns to significantly boost online visibility and lead generation. You will leverage cutting-edge marketing systems to analyze data and drive website traffic, increasing conversion rates. Responsibilities include strategizing and optimizing SEO/SEM/PPC, leading digital advertising initiatives across various platforms, managing our corporate website and analytics, and collaborating with other teams. This role requires 10+ years of experience in digital marketing, including expertise in Google Analytics, Google Adwords, LinkedIn, SEM, PPC, and SEO. The position offers a competitive salary, benefits, and bonus eligibility. This is a remote position based in the United States.

Requirements

• 10+ years of experience in Digital Marketing required
• 5+ years of experience working with Google Analytics, Google Adworkds, LinkedIn, Search Engine Marketing (SEM), Pay Per Click (PPC) and Search Engine Optimization (SEO) required
• 2+ years of experience with CRM Marketing tools such as Salesforce or Marketo require
• Proactive, self-starter, and a strong team player with excellent interpersonal and communication skills
• Comfortable working with senior leadership and able to manage multiple project deadlines under pressure with a positive attitude
• Meticulous attention to detail, strong analytical skills, and a curious mindset always seeking to learn and self-improve
• Solid understanding of marketing campaign elements and brand guidelines

Responsibilities

• Utilize a range of digital marketing tactics, including SEM/PPC, Digital Publications, and LinkedIn Advertising, to achieve our revenue and lead generation goals
• Leverage cutting-edge marketing systems like SEMrush, Google Ads and Hotjar to analyze, monitor, and report data, ultimately driving website traffic and increasing conversion rates for our Business Development and Marketing teams
• Strategize & Optimize SEO/SEM/PPC: Drive digital marketing campaign improvements and website optimization using platforms like Conductor, Google Ads, and GA4
• Conduct in-depth keyword research, manage paid campaigns, monitor performance, and optimize strategies to boost conversions across our digital properties
• Maintain first-page Google search placement and ensure keyword optimization across blogs and websites
• Lead Digital Advertising Initiatives: Execute impactful advertising campaigns across digital publications, social platforms, and through SEO, AEO, and LLMs
• Target qualified leads to increase traffic and enhance conversion rates, while staying ahead of industry trends and best practices
• Develop and implement strategies for both traditional organic growth (backlinks, web performance) and the future of search, including AI search responses
• Manage Website & Analytics: Oversee our corporate website, ensuring best practices are applied and reporting on key analytics
• Utilize Google Analytics and Salesforce to identify traffic sources and customer pathways
• Manage web tracking systems like Google Analytics and Hotjar to analyze traffic trends, and use WordPress for content updates and metadata optimization
• Collaborate & Innovate: Foster a respectful and collaborative environment, supporting a positive workplace culture through open communication and teamwork
• Collaborate effectively with marketing, sales, and other teams to achieve shared goals
• Stay current with evolving digital trends, including AI and large language model innovations, and develop and communicate an overarching AI strategy to improve marketing performance

Preferred Qualifications

Google Analytics and/or Google Adwords certificate

Benefits

• 100% paid employee health insurance on Day 1
• Eligible for all medical, dental, and vision benefits on Day 1
• Generous PTO plan with paid holidays + floating holidays
• Innovation focused work environment that promotes collaboration
• Opportunity to contribute to the future of a growing, global organization