Digital Marketing Associate

Summary

Join M3 USA as a Digital Marketing Associate and contribute to the management and execution of digital media campaigns across various companies. This remote position, working 8:30 am - 5:30 pm ET, involves collaborating with the Director of Growth Marketing on campaign initiatives, including audience testing, copywriting, and channel optimization. You will be responsible for developing and managing organic content strategies, executing acquisition and reactivation marketing strategies, and optimizing conversion funnels. The role requires strong communication, project management, and teamwork skills, along with a growth mindset and a bias for action. M3 USA offers competitive wages and a comprehensive benefits package.

Requirements

• Bachelor's degree in marketing, business, or a related field
• Ability to learn marketing automation platforms and analytics tools
• Excellent communication, project management, and teamwork skills
• A strong bias to action and sense of curiosity; a keen eye for creative that gets results
• A strong growth mindset

Responsibilities

• Draft social media content for paid ads. Creative ideation based on extensive consumer and competitor research
• Develop and manage organic content strategy
• Execute acquisition and reactivation marketing strategies
• Optimize the conversion funnel to improve user engagement and increase conversion rates. Understand where and when to place ads to maximize their effectiveness, optimizing for different media channels and platforms
• Identify and segment target audiences using market research and customer insights to optimize messaging and campaign performance
• Monitor, analyze, and report on campaign performance and KPIs, utilizing analytics tools and customer data to refine and optimize acquisition marketing strategies
• Design, execute, and analyze A/B tests to optimize messaging, creative, targeting, and channel selection, driving continuous improvement in acquisition marketing performance
• Stay informed about industry trends, competitor strategies, and emerging marketing technologies to ensure that acquisition marketing efforts remain current and effective
• Ensure that all acquisition marketing campaigns adhere to industry regulations, company policies, and brand guidelines by maintaining compliance and brand alignment
• Perform other duties as assigned, demonstrating flexibility and adaptability to meet the dynamic needs of the organization

Benefits

• Health and Dental
• Life, Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day
• Competitive wages