Digital Marketing Automation Analyst

Summary

Join World Business Lenders (WBL) as a Digital Marketing Analyst! This contract/consultant position requires a highly skilled individual with 3+ years of experience in digital marketing, focusing on email marketing and HubSpot automation. You will monitor and analyze lead quality, optimize email campaigns, utilize Google Analytics and Ads for tracking conversions, and create targeted marketing strategies. The role demands strong analytical skills, excellent communication, and experience with audience segmentation. This work-from-home position offers paid time off and is based in LATAM, Turkey, or India.

Requirements

• 3+ years of experience in digital marketing, with a focus on email marketing
• Strong proficiency in HubSpot automation and campaign management
• Hands-on experience tracking conversions in Google Analytics and Google Ads
• Ability to analyze data and provide actionable insights for campaign improvements
• Experience in audience segmentation and targeted marketing strategies
• Detail-oriented, analytical mindset with excellent communication skills
• Candidates must live in LATAM, Turkey or India

Responsibilities

• Monitor and analyze lead quality to improve campaign performance
• Optimize and execute email marketing campaigns to enhance customer engagement
• Support ongoing email marketing initiatives, including A/B testing and automation
• Create and manage marketing campaigns and audience segmentations
• Utilize HubSpot for campaign automation, workflow creation, and data analysis
• Track and report conversion metrics using Google Analytics and Ads to measure ROI

Benefits

• Paid Time Off
• Work From Home