Digital Marketing Executive

Summary

Join our team as a Digital Marketing Executive & Social Media expert to manage our online presence and execute digital marketing campaigns. You will develop and implement social media strategies across multiple platforms, create engaging content, and monitor campaign performance using tools like Google Analytics. Responsibilities include managing email marketing, executing PPC and SEO campaigns, and collaborating with the design and content team. The ideal candidate will have a Bachelor's degree in Marketing or a related field, 2+ years of experience in digital marketing and social media, and proven experience with SEO, SEM, and social media campaigns. Strong knowledge of marketing tools and excellent communication skills are essential. This is a full-time, remote position.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• 2+ years of experience in digital marketing and social media
• Proven experience in SEO, SEM, Google Ads, and Meta (Facebook/Instagram) campaigns
• Strong knowledge of tools like Canva, Hootsuite, Buffer, Mailchimp, Google Analytics, etc
• Excellent writing and communication skills
• Ability to work independently and manage multiple projects simultaneously

Responsibilities

• Develop, implement, and manage social media strategy across platforms (LinkedIn, Instagram, Twitter, Facebook, etc.)
• Create engaging content (text, image, and video) tailored to each platform
• Monitor SEO/SEM and Google Analytics performance
• Manage and execute email marketing campaigns and newsletters
• Plan and execute all digital marketing campaigns including PPC, SEO, social media, and display advertising
• Monitor online brand presence and reputation
• Collaborate with the design and content team to deliver creative assets
• Analyze digital data to draw key recommendations and improve campaign performance
• Manage marketing budgets and ensure RO