Digital Marketing Manager

Summary

Join CyberRisk Alliance, a leading cybersecurity media and events business, as our Digital Marketing Manager! This remote position requires supporting digital marketing initiatives for both events and marketing solutions divisions. You will plan and execute digital marketing strategies, manage social media presence, and collaborate with various teams. Proficiency in Marketo, Salesforce.com, and Sprout Social is essential. The ideal candidate will have a strong background in digital marketing and experience with event marketing. This role offers the opportunity to work in a fast-paced, dynamic environment and contribute to a growing company in the cybersecurity industry.

Requirements

• Bachelor's degree in Marketing, Business, or related field
• Proven experience in digital marketing, with a focus on both events and marketing solutions
• Proficiency in Marketo, Salesforce.com, and Sprout Social is essential
• Strong analytical skills with the ability to interpret data and make informed decisions
• Excellent communication and collaboration skills
• Ability to work in a fast-paced, dynamic environment
• Demonstrated interest or experience in leveraging AI technologies to drive innovation, efficiency, and value creation
• Ability to adapt to a fast-pace environment and stay updated on industry trends and advancements in AI technology

Responsibilities

• Plan and execute digital marketing strategies to promote events, focusing on attracting sponsors and attendees
• Collaborate with the events team to develop and implement comprehensive marketing campaigns
• Utilize Marketo and Salesforce.com for effective event marketing automation
• Monitor and analyze campaign performance, providing insights for continuous improvement
• Manage social media presence related to events using Sprout Social
• Coordinate with internal teams to ensure seamless execution of event marketing tactics
• Manage our external agency for paid social campaigns for our events
• Manage our SproutSocial Employee Advocacy platform to ensure we are amplifying our content via our employees
• Manage our Email Signature platform campaigns to ensure we’re always promoting the latest and greatest content and offerings via employee email signatures
• Support the development and execution of marketing campaigns for our marketing solutions (Connext) and communities (Communities) division
• Collaborate with the sales and marketing teams to understand client needs and create targeted campaigns to attract inbound leads for sponsorship
• Utilize Marketo and Salesforce.com to automate and optimize marketing solution campaigns
• Manage out Google Analytics instance for Cyberriuskalliance.com and help surface insights to the enterprise marketing team on how we can drive increased traffic to our site
• Explore and implement innovative strategies to drive lead generation and customer engagement
• Leverage tools such as Swoogo, LinkedIn Sales Navigator, and ZoomInfo to enhance campaign effectiveness
• Analyze campaign performance, generate reports, and provide recommendations for improvement
• Manager our paid social agency to execute campaigns to promote our many brands, and CRA Connect and Communities offerings

Preferred Qualifications

Experience with Swoogo, LinkedIn Sales Navigator, and ZoomInfo is a plus

Benefits

• Remote work
• $80,000 to $85,000 (NYC compensation range)