Digital Marketing Manager

Summary

Join GuidePoint Security as a Digital Marketing Manager to lead and execute a comprehensive digital marketing strategy. You will collaborate with internal and external teams to manage paid and organic campaigns, optimize website performance, and track key performance indicators. This role requires strong digital marketing expertise, experience with various marketing tools, and a data-driven approach. You will be responsible for developing and implementing strategies to optimize lead acquisition, conversion, and customer retention. GuidePoint offers a remote-first work environment and a competitive benefits package, including health insurance, dental insurance, paid time off, and a retirement plan.

Requirements

• 3-5+ years of experience in digital marketing, with a proven track record in demand generation, growth marketing, and performance optimization
• Minimum of two (2) years search engine optimization, search engine marketing, and ad budget management experience
• Strong technical knowledge of SEO, website analytics, and conversion rate optimization
• Hands-on experience with marketing automation tools like Marketo
• Data-driven mindset with deep experience using Google Analytics (GA4), attribution modeling, and performance reporting
• Experience working with cross-functional teams and collaborating with regional/field marketing and product teams to align marketing efforts with business goals
• Expertise in managing multi-channel paid media campaigns across different markets, including Google Ads, LinkedIn Ads, Meta Ads, and programmatic advertising
• A strategic thinker who is also willing to roll up their sleeves and execute when needed

Responsibilities

• Collaborate with the marketing department leads and cross-functional leaders to understand the digital marketing needs of the business
• Manage internal project coordination and act as the primary liaison with third-party digital agency focusing on organic search, SEO, paid search and paid social digital strategies
• Develop and execute a performance-driven digital marketing strategy tailored to optimizing lead acquisition, conversion, and customer retention
• Manage website UX & strategy, conversion rate optimization (CRO), A/B testing, and personalization strategies to increase lead generation. Works in collaboration with internal design team and external consultants on website development and project management
• Collaborate with our internal social media team to ensure alignment between all of our organic and paid social messaging
• Team with the Regional marketing leads to help drive targeted paid media efforts to help expand emerging regions
• Manage and collaborate with program owners on email marketing campaigns and newsletters related to specific programs, events, and other projects
• Optimize the digital marketing budget, ensuring strategic investment across paid, organic, and owned channels
• Track and report on digital marketing performance KPIs, providing insights and recommendations for continuous improvement

Benefits

• Remote workforce primarily (U.S. based only, some travel may be required for certain positions, working on-site may be required for Federal positions)
• Group Medical Insurance options: Zero Deductible PPO Plan (GuidePoint pays 90% of the premium for employees and 70% for family plans (spouse/children/family) or High Deductible Health Plan with HSA (GuidePoint pays 100% of the employees premiums and 75% for family plans (spouse/children/family) and GPS will contribute in one lump sum: ($500 per EE annually / $1000 per family annually (includes spouse/children/family options)
• Group Dental Insurance: GuidePoint pays 100% of the premium for employees and 75% of family plans
• 12 corporate holidays and a Flexible Time Off (FTO) program
• Healthy mobile phone and home internet allowance
• Eligibility for retirement plan after 2 months at open enrollment
• Pet Benefit Option