Digital Marketing Manager

Summary

Join OpenPlay Technologies as their Digital Marketing Manager and lead the development and execution of digital marketing strategies to promote their products. You will manage a team of digital marketing specialists, leveraging expertise in social media, SEM, SEO, and affiliate marketing. The ideal candidate possesses strong analytical skills, experience with various marketing tools, and a proven ability to manage multiple projects simultaneously. This role requires a bachelor's degree and at least 3 years of relevant experience. Location is Hyderabad.

Requirements

• Bachelor's degree in marketing, or Any Bachelor’s degree related field
• Minimum of 3+ years of experience in Digital Marketing Social Media Marketing, SEM Marketing (Google AdWords), SEO & Affiliate Marketing and content marketing
• Strong leadership skills and experience managing a team
• Excellent written and verbal communication skills

Responsibilities

• Develop & execute digital marketing strategies to promote our products
• Manage a team of digital marketing specialists and coordinate their efforts to achieve marketing goals
• Strong expertise in Social Media Platforms and their analytics tools: Facebook, Instagram, Twitter etc
• Proficient in data analysis and visualization tools: Facebook Ads Manager, Google AdWords, Excel
• Familiarity with web analytics tools, such as Google Analytics (UA | GA4), to understand the impact of paid social media campaigns on website performance
• Identifying core target audience in social & digital media platform commensurate with our offering
• Target consumer acquisition, maintenance & new consumer growth across platforms
• Develop, implement, and manage social media strategies and campaigns
• Managing & Maximizing platform wise efficiency of spends based on desired objective
• Competitor analysis and market research expertise
• Strong problem-solving skills and the ability to turn complex data into actionable insights
• Monitor SEO and user engagement and suggest content optimization
• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment

Preferred Qualifications

• Having Affiliate Marketing Experience is additional advantage
• Experience in Gaming Domain is additional advantage