Dispel is hiring a
Digital Marketing Manager, Remote - United States

Summary

The job description is for a Digital Marketing Manager with a B2B background in the OT cybersecurity market. Responsibilities include generating MQLs, creating content, implementing SEO strategies, and collaborating with other teams. The ideal candidate should have exceptional writing skills, strong graphic design skills, proven expertise in SEO, content marketing, lead generation, and A/B testing, and at least 5 years of experience in B2B digital marketing.

Requirements

• Minimum five years of experience in B2B digital marketing, preferably in the OT cybersecurity market
• Exceptional writing skills, with the ability to produce both engaging top-funnel content and detailed technical documents
• Strong graphic design skills with proficiency in tools like Figma, Adobe Illustrator, and Adobe Photoshop
• Proven expertise in SEO, content marketing, lead generation, and A/B testing
• Proficiency in Figma, Adobe Illustrator, Adobe Photoshop, Word, Excel, and Notion
• Demonstrated experience with Hubspot and Heap Analytics
• Excellent communication, writing, and content production skills
• Self-starter with the capacity to work independently and report directly to the CEO

Responsibilities

• Regularly produce and publish blog on relevant OT cybersecurity topics, maintaining a consistent cadence
• Develop and distribute copy, tearsheets, and marketing materials spanning the entire marketing funnel for the website, events, and in response to customer and prospect requests
• Implement and refine SEO strategies to improve online visibility and drive targeted traffic
• Analyze and review prospect flows on the website monthly, identifying and implementing optimization opportunities
• Create and optimize web pages, focusing on our core product areas, to enhance conversion rates
• Write and post content for social media to promote Dispel’s website content, conference participation, and partnerships
• Write and manage high-quality blog posts, newsletters, social media content, and drip campaigns for pre- and post-conference engagements
• Continually update and align content with our brand and marketing goals

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Disability insurance
• Health savings account
• 401(k) w/ company match
• Flexible paid time off
• Parental leave
• Flexible work schedule