Digital Marketing Manager

Summary

The Digital Marketing Manager will be responsible for supporting key growth and marketing strategies by managing the company's website, developing compelling copy and creative assets, and overseeing all aspects of SEO and paid ads. The ideal candidate has experience in B2B SaaS companies, proficiency in crafting concise and compelling copy, strong understanding of UX and SEO principles, expertise with HubSpot, and at least four years of marketing experience.

Requirements

• Experience at a B2B SaaS Company
• Proficiency in crafting concise and compelling copy for websites, ads, and landing pages
• Strong understanding of UX and SEO principles and best practices
• Expertise with HubSpot, with certification(s) in HubSpot marketing and/or demand generation
• Experience using attribution and analytics tools such as Pathfactory, Hotjar and Google Analytics
• Experience with ABM Campaigns

Responsibilities

• Manage the Branching Minds website
• Develop compelling copy and creative assets
• Oversee all aspects of SEO and paid ads

Preferred Qualifications

• Background in K-12 education marketing
• Familiarity with educational technology platforms, tools, and products
• Design skills (Canva, Adobe Suite, or Figma) and can create visual web content
• Experience with the StoryBrand framework

Benefits

• Fully remote!
• An awesome, cross-disciplinary, mission-driven team solving meaningful problems
• The range of our base salary cash compensation is between $83,000-$97,000