Digital Marketing Manager

Summary

The job is for a Digital Marketing Manager at a rapidly expanding digital health platform offering personalized healthcare solutions. The role involves managing external partners, optimizing ads, implementing lifecycle email/SMS marketing strategies, scaling the D2C platform, utilizing Shopify, developing creative strategies, copywriting, and more. The candidate should have 5+ years of B2C marketing experience, proficiency in Shopify and lifecycle email/SMS marketing platforms, excellent communication skills, and the ability to provide professional references.

Requirements

• 5+ years of experience in B2C marketing, with a strong focus on scaling direct-to-consumer platforms
• Substantial experience managing multi-million-dollar marketing budgets
• Experience working with global brands and understanding diverse markets
• Proficiency in Shopify and lifecycle email/SMS marketing platforms
• Strong creative insight, with experience in branding and copywriting
• Excellent verbal and written communication skills in English
• Ability to provide professional references demonstrating success in similar roles
• Availability to work in the EST time zone

Responsibilities

• Oversee and manage external marketing agencies and contractors
• Regularly review ad performance across all platforms
• Implement lifecycle email and SMS marketing strategies
• Leverage prior experience in scaling direct-to-consumer platforms
• Utilize Shopify experience to optimize the e-commerce platform
• Collaborate with creative teams to develop innovative ideas for brand positioning and marketing campaigns
• Craft compelling messages that align with the brand’s voice and objectives
• Operate in a scrappy and agile manner, quickly adapting to changes
• Establish and monitor key performance indicators

Preferred Qualifications

English Proficiency: Must have excellent command of the English language