Digital Marketing Manager

Summary

Join Fullscript, a company revolutionizing healthcare, as their Digital Marketing Manager. You will lead and execute high-impact digital advertising campaigns focusing on customer acquisition, retention, and engagement. This role demands expertise in programmatic technology, display advertising, paid search, and SEM, along with hands-on experience using various platforms like DSPs, Google Ads, and Microsoft Ads. You will collaborate with cross-functional teams and external partners to optimize campaign performance and contribute to Fullscript's growth. The ideal candidate is a strategic thinker capable of managing multiple campaigns, particularly in programmatic channels, and possesses strong analytical and communication skills. You will play a key role in shaping Fullscript's digital advertising strategy and improving processes for optimal results. Let's GO!

Requirements

• Solid experience in programmatic advertising and paid search campaign management, with hands-on experience using Google Ads, Microsoft Ads, DSPs, and ad-serving platforms
• Strong knowledge of the digital advertising ecosystem, both locally and globally, with an emphasis on SEM, programmatic display, and their roles in customer engagement
• Advanced proficiency in Google Sheets and Slides to analyze campaign performance and present insights clearly
• Exceptional analytical skills with the ability to work with large data sets and derive actionable insights
• Detail-oriented with a high degree of numeracy and literacy to manage complex campaigns and deliver results
• Strong communication skills, able to work cross-functionally, and build relationships with internal and external stakeholders
• Experience managing commercial aspects of digital campaigns, including budgeting, invoicing, and margin management

Responsibilities

• Programmatic & Paid Search Strategy & Execution: Help drive planning, executing, and optimizing programmatic and paid search campaigns across platforms, focusing on customer acquisition and lifecycle engagement. Ensure cohesive strategy across Display, Video, and Search
• Campaign Management: Build, manage, optimize, and troubleshoot diverse programmatic and SEM campaigns across the marketing funnel. Leverage market-leading DSPs, Google Ads, and Microsoft Ads to achieve Fullscript’s growth goals
• Data Analysis & Insights: Analyze large data sets to pull meaningful insights related to campaign performance, and provide actionable recommendations to optimize results. Measure campaign success against KPIs to ensure maximum efficiency and ROI
• Team Collaboration & Leadership: Work closely with internal teams including marketing, creative, and analytics, while also managing external partners and vendors. Provide mentorship and guidance to junior team members, ensuring the effective execution of programmatic campaigns
• Client & Partner Relationships: Develop and maintain strong relationships with external partners, clients, and key stakeholders. Collaborate on strategy and planning for programmatic campaigns as part of Fullscript’s broader marketing mix
• Process Improvement: Actively contribute to the development and enhancement of Fullscript’s programmatic capabilities. Identify and implement process improvements to streamline workflow and ensure high-quality campaign delivery
• Commercial Management: Oversee budget management, including spend delivery, invoicing, investment, and margin tracking. Help drive profitability within the department while ensuring campaign efficiency and performance

Preferred Qualifications

• Healthcare B2B and B2C experience
• Experience with A/B testing to refine campaigns and improve results
• Familiarity with performance tracking tools like Google Analytics and Looker Studio to evaluate both programmatic and paid search performance

Benefits

• Competitive Total Rewards offerings
• RRSP matching program (within CAD) // 401(k) savings plan & matching (within US)
• Customizable Health Benefits
• Flexible Paid Time Off program
• Discounts on Fullscript catalog of products for self, family & friends
• Training allowance and company-wide learning initiatives
• Work Wherever You Work Well *