Digital Marketing Manager

Summary

Join All Ears English, a dynamic team helping global professionals learn English, as their new Digital Marketing Manager. This role offers the chance to own the entire marketing funnel, from building awareness to boosting customer lifetime value. You will be responsible for growing their audience across multiple platforms, optimizing content engagement, managing lead generation, and improving sales funnels. Data analysis and reporting on key metrics are crucial. The ideal candidate possesses extensive experience in digital marketing, particularly in selling online courses, and a strong understanding of marketing analytics. This is a full-time, fully remote position with a competitive salary and benefits.

Requirements

• 3-5+ years of experience in email marketing, conversion funnels, and selling digital courses
• Expertise in ClickFunnels, ConvertKit, SamCart, Google Analytics, Zapier
• Strong product marketing skills - especially for price-sensitive markets
• A data-driven mindset and comfort tracking detailed marketing metrics
• A strong visual instinct and attention to detail are key. While this isn’t a design-heavy role, a part of it will include designing and improving funnels in ClickFunnels
• Excellent written and spoken English (C2 level or near-native)
• Results-oriented and self-starting attitude
• Comfortable working remotely and independently
• Available for regular meetings during U.S. hours

Responsibilities

• Grow our audience by optimizing and promoting our content across podcasts, YouTube, Instagram, LinkedIn, and our website
• Monitor and improve content engagement to drive qualified traffic
• Build and optimize lead capture funnels using tools like ClickFunnels and OptinMonster
• Manage lead magnets and opt-in flows to grow and segment our email list
• Improve our evergreen funnels, sales pages, checkouts, and upsell flows
• Write conversion-focused email sequences that align with quiz paths and user behavior
• Analyze and report on key metrics like open rates, CTRs, and funnel conversions
• Plan and execute live monthly promotions with high-impact copy and coordinated assets
• Refine product messaging to resonate with global professionals and IELTS learners
• Run list-cleaning and re-engagement campaigns twice a year
• Find and act on missed revenue opportunities through backend automations
• Maintain SOPs and improve email deliverability and systems
• Use ClickFunnels to build landing pages and funnels. You don’t need to be a designer, but you should know what looks good and what converts
• You may also support basic WordPress updates, podcast ad ops, or B2B sales projects during quieter weeks — depending on your interest and capacity

Preferred Qualifications

• Experience marketing ESL (English as a Second Language) courses
• You’ve purchased an online English course before (you get our customer!)
• Hands-on experience running and optimizing paid media campaigns on platforms like Meta (Facebook/Instagram), Google Ads, or similar
• WordPress experience for basic site improvements

Benefits

• $3,500–$4,000 per month*
• Full-time, fully remote
• 25 days PTO including public holidays