Digital Marketing Manager

Summary

Join New America's Central Communications team as a Digital Marketing Manager, leveraging your digital expertise to expand our reach and impact. You will manage and optimize email newsletters, build data-driven dashboards, and conduct audience analysis to inform strategic decisions. This role requires strong analytical skills, experience with email marketing platforms (like Mailchimp), and a collaborative mindset. The position is based in Washington, DC, with a hybrid schedule option, and offers a competitive salary and benefits package. You will work closely with various teams to ensure effective digital communications strategies and contribute to a strong, equitable, and effective communications team. Apply with a resume, cover letter, and work samples.

Requirements

• Minimum of five years of experience in digital communications or a related role
• Demonstrated experience managing email campaigns and subscriber databases via Mailchimp or similar platforms
• Strong analytical skills, including experience analyzing and interpreting engagement metrics
• Familiarity with audience segmentation and research tools
• Experience using digital analytics platforms (e.g., Google Analytics) to drive insights
• Strong written communication, editing, and collaboration skills
• Excellent organizational and time-management skills; able to manage multiple projects under tight deadlines
• A self-starter with an attention to detail and a passion for mission-driven work

Responsibilities

• Lead the development and execution of a comprehensive analytics strategy across email, web, and social channels to assess performance, engagement, and growth opportunities
• Analyze key metrics and user behaviors using Google Analytics 4, Mailchimp, and native social analytics tools to surface trends, inform strategic decisions, and improve digital impact
• Build and maintain dynamic dashboards and reports that provide actionable insights for communications and development staff, program teams, and leadership
• Partner with communications colleagues, including Senior Visual Designer & Brand Lead, and Senior Data Visualization Developer, to translate data into compelling visualizations and narratives for internal and external audiences through quarterly, annual, and ad-hoc reports
• Conduct audience segmentation analysis and user journey mapping to optimize outreach strategies and enhance personalization
• Define and track meaningful KPIs in collaboration with cross-functional teams in alignment with organizational goals
• Stay abreast of analytics trends, tools, and best practices to refine tracking methodologies and drive innovation
• Lead and facilitate analytics training to enhance staff data literacy and enable a broader organizational understanding of digital engagement metrics
• Provide strategic oversight of the organization’s email marketing efforts, using data to inform send-time optimization, segmentation, and content strategy
• Oversee subscriber database health and growth strategies, leveraging Mailchimp’s tools for audience management and automation
• Serve as a resource for staff with email marketing needs, offering guidance grounded in analytics and performance data
• Ensure email communications are accessible, on-brand, and consistent with organizational voice and design standards
• Collaborate with Central Communications team to maintain an organization-wide email calendar informed by performance trends
• Develop and deliver targeted trainings on Mailchimp, CRM best practices, and data-driven content strategy
• Assist in internal analysis and evaluation of email marketing tools and digital infrastructure, including recommending enhancements or changes
• Support project management and coordination across the communications team and broader organization
• Contribute to internal systems and processes that support a strong, equitable, and effective communications team

Preferred Qualifications

• Knowledge of HTML and accessibility best practices for email design is a plus
• Experience in policy communications or a think tank environment is a plus

Benefits

• Health care, dental, and vision coverage
• A generous retirement plan
• Paid time off