Digital Marketing Manager

Summary

Join our team as a Digital Marketing Manager, driving acquisition strategies, optimizing marketing channels, and supporting company growth in a fast-paced startup environment.

Requirements

• Minimum 3-5 years of experience in performance marketing, preferably within a DTC brand or e-commerce setting
• Proven track record of managing paid media channels and achieving significant results in customer acquisition and brand growth
• Strong understanding of digital marketing tools and platforms
• Experience with influencer marketing and brand partnerships
• Excellent analytical skills for data interpretation and decision-making
• Strong process-oriented mindset for operational efficiency
• Self-starter with the ability to work independently and collaboratively
• Creative thinker with a passion for developing innovative marketing strategies

Responsibilities

• Manage and optimize paid marketing channels, including Meta (Facebook, Instagram) and Google Ads
• Develop and execute performance marketing strategies to drive customer acquisition and brand awareness
• Analyze and report on campaign performance, using data-driven insights to optimize future campaigns
• Explore and implement cost-efficient marketing channels such as brand partnerships, influencer marketing, and content seeding
• Establish strong processes for outreach and engagement with potential partners and influencers
• Develop creative solutions for scaling brand presence through diversified channels
• Work closely with the Head of Marketing and other team members to align marketing strategies with overall business objectives
• Collaborate with video editors and Shopify developers to create engaging marketing content and optimize the e-commerce platform
• Communicate effectively with stakeholders, providing regular updates on marketing initiatives and performance metrics
• Design and implement efficient processes for marketing operations and campaign execution
• Continuously evaluate and improve marketing workflows to enhance productivity and effectiveness
• Ensure alignment with the company's evolving business strategy and growth goals