Digital Marketing Manager

Summary

Join Trella Health as their Digital Marketing Manager and bring marketing strategies to life with creativity and precision. This individual contributor role blends digital expertise with creative execution, managing and optimizing Trella’s website, building landing pages, running campaigns, enhancing SEO, and driving social media engagement. The ideal candidate is a hands-on digital and brand marketer with strong design skills, marketing tool proficiency, and a data-driven strategic mindset. The position is remote, with a preference for candidates in specific US states. You will own and elevate Trella Health’s digital brand presence, design compelling content, lead advertising efforts, execute SEO strategies, and partner with other teams. This role requires a creative problem-solving approach, strong design skills, WordPress experience, SEO expertise, social media marketing experience, and strong analytical skills.

Requirements

• Creative problem-solver with a bias for action — you approach challenges with curiosity and turn ideas into polished, on-brand executions
• Strong design skills and a sharp visual eye, with a portfolio that showcases high-quality digital and print marketing assets that are both impactful and brand-aligned
• Experienced in managing WordPress sites with a focus on UX, performance, and conversion — plus working knowledge of HTML/CSS for basic edits and troubleshooting
• Deep understanding of SEO best practices, including technical SEO, keyword strategy, and content optimization to drive organic growth, using tools like SEMrush, Google Search Console, and other analytics platforms
• Hands-on experience with social media marketing, including campaign planning, content creation, performance tracking, and platform-specific strategies (especially LinkedIn)
• Strong analytical and problem-solving skills, with the ability to connect data points to creative decisions using tools like Google Analytics, Salesforce, and marketing automation platforms such as Marketo
• A growth-oriented, self-starter attitude — you stay current with marketing trends and proactively identify opportunities for improvement

Responsibilities

• Own and elevate Trella Health’s digital brand presence by leading the strategy, design, and execution of high-performing web experiences that drive engagement, conversions, and brand storytelling
• Design and deliver compelling digital and print content, including asset creation for emails, social media, display ads, event materials, presentations, branded collateral, and more
• Lead advertising efforts across digital and print, driving campaign concept development, creative design, budget and ROI management, and alignment with brand goals and measurable outcomes
• Execute and optimize SEO strategies to improve visibility, ranking, and organic traffic using data-driven insights
• Partner with the Content Specialist to design scroll-stopping social content, ensuring every post is visually compelling, brand-aligned, and optimized for engagement
• Monitor and analyze digital performance (web and social), using insights to inform content, design, and campaign decisions
• Support cross-functional marketing efforts — from building emails and managing digital tools like live chat and meeting schedulers to enhancing internal and external presentations with polished, on-brand slide design
• Partner with PeopleOps to support employer branding through digital content, LinkedIn campaigns, and internal brand experiences
• Serve as a brand guardian by maintaining consistent application of our visual and voice standards across all marketing touch points

Benefits

• Health, Dental, Vision & Voluntary Benefits
• Competitive Salary & Bonus Plans
• 401k Retirement Savings
• Unlimited PTO & 10 Paid Holidays
• Flexible Work Hours
• Equity Shares
• Paid Leave Programs
• Marketplace for discounted retail and entertainment