Senior Digital Marketing Manager

Summary

Join Tremendous, a fast-growing, profitable, fully remote company, as a Senior Digital Marketing Manager. You will manage and optimize our Google Ads program, playing a critical role in pipeline growth. This position requires extensive experience in B2B Google Ads campaigns across various platforms. You will own campaign execution and optimization, monitor performance, and collaborate cross-functionally. Tremendous offers competitive pay, equity, benefits, and a remote work environment within the Americas. We are a high-documentation, low-meeting culture prioritizing efficiency and work-life balance.

Requirements

• 5+ years running paid acquisition campaign strategy
• Deep expertise running B2B campaigns in Google Ads via search, Pmax, and YouTube
• Track record of demonstrating improved efficiency and volume from Google Search campaigns
• Strong knowledge of keyword research, bidding strategies, online & offline conversion event optimization, campaign structure, campaign expansion, ad copy testing, landing page optimization
• Proactive approach to monitoring performance and adjusting tactics to make campaigns successful
• Straight shooter when it comes to written and verbal communication style
• Proactive, self-motivated team player who is committed to helping the company grow

Responsibilities

• Own our Google Ads campaigns to drive leads and pipeline
• Execute Google Search, Performance Max, YouTube, Demand Gen, and Discovery campaigns
• Proactively monitor performance and implement optimizations to improve results
• Monitor lead quality and proactively adjust our conversion signals and bid strategies to drive high-quality pipeline
• Partner cross-functionally to develop performant landing pages that improve results
• Ensure our account is optimized according to best practices and regularly revise our approach to the following: bid strategy, campaign structure, KW expansion, spend efficiency
• Monitor competitive trends and changing Google search landscape and evolve our strategy to maintain results

Benefits

• Competitive pay, equity and benefits. The base salary for this role is $160,000 - $190,000
• We're a remote company. Work from wherever you want in the Americas