Digital Marketing Specialist

Summary

Join Platform9, a leader in simplifying enterprise private clouds, as a Digital Marketing Specialist! This remote role requires developing and executing strategic marketing campaigns aligned with business objectives. You will collaborate with cross-functional teams, conduct market research, and analyze campaign performance to optimize results. Leveraging digital marketing channels, you'll ideate and implement comprehensive strategies, experiment with targeting, and collaborate with creative teams. The ideal candidate possesses 4-5 years of B2B campaign management experience, strong communication skills, and expertise in digital marketing tools. Platform9 offers competitive compensation, equity, medical healthcare, a hybrid work model, wellness benefits, professional development opportunities, and more.

Requirements

• 4 - 5 years of proven experience in managing B2B campaigns with a track record of delivering results
• Strong communication and collaboration skills to work effectively with cross-functional teams and external partners
• Creativity and strategic thinking to develop innovative marketing campaigns that stand out in the market
• Excellent knowledge of digital marketing tools and techniques, including social media platforms, email marketing software, and web analytic tools
• Experience in setting up & optimizing PPC campaigns, conducting A/B and multivariate experiments
• Proficiency in using analytics tools (i.e HubSpot, Google Analytics) to measure and optimise campaign performance
• Solid analytical and problem-solving skills to interpret campaign data, identify trends and provide actionable insights
• Thrive in a fast paced, agile team with an entrepreneurial mindset

Responsibilities

• Develop and execute strategic marketing campaigns aligned with business objectives, target audiences and budgets
• Collaborate with cross-functional teams to create compelling marketing collateral that aligns with the brand's tone and positioning
• Conduct market research and analyse consumer insights to identify target audience segments, preferences and behaviours
• Track campaign performance, analyse data and metrics and provide actionable insights and recommendations for campaign optimisation
• Leverage digital marketing channels to maximise campaign reach and engagement
• Ideate and implement comprehensive digital (SEO/SEM, email, social and display) strategies and timelines, ensuring seamless execution and delivery
• Experiment with targeting approaches and messaging with well defined hypothesis and measure against set KPIs
• Collaborate with creative teams to develop visually appealing and impactful marketing assets and ensure timely and cost-effective campaign completion
• Implement tracking mechanisms and analytics tools to monitor campaign performance and measure ROI
• Actively participate in the ABM process, ensuring focused promotion to the right accounts at the right time with the right message
• Identify critical conversion points and drop off points and optimize user funnels
• Identify opportunities for campaign improvements and implement strategic adjustments as needed
• Stay updated with the marketing trends, technologies and best practices to drive campaign innovation

Preferred Qualifications

Knowledge of Account Based Marketing is highly desirable

Benefits

• Competitive Compensation and Equity
• Medical Healthcare for you and your family
• Hybrid Work Model
• Wellness Benefits
• Professional Development/ Global certifications
• Reward and Recognition Programs
• Team Building Activities