Digital Marketing Specialist - Paid Media

Summary

Join our team as a Digital Marketing Specialist to lead the planning and delivery of international digital marketing initiatives across all markets that Proactis serves, positively impacting sales pipeline by generating hot and warm leads through paid media channels.

Requirements

• Minimum 3 years’ experience in a similar role
• Competence with media platforms Google Adwords, Bing Ads and LinkedIn Campaign Manager
• Sound understanding of international paid media and broader digital marketing strategies

Responsibilities

• Analyse, manage and optmise paid media channels and campaigns – search, display and LinkedIn across our 6 core regions
• Channel strategy – balance of spend across channel mix, considering time of day, device, network, audience profile etc. per campaign and search term
• Search – delivery, management and optimization of new and existing campaigns
• Display (discovery and remarketing) - delivery, management and optimization of new and existing campaigns
• LinkedIn – audience identification, delivery, management and optimization of new and existing campaigns
• Content delivery – create high level content plan; brief content requirements into relevant team, manage the translation process; build and deploy campaigns across media channels; ongoing review and optimization thereafter
• Budget management
• Stay up to date with PPC trends and evolving strategies