Digital Media Specialist

Summary

Join our client, a dynamic production company, as their versatile Digital Media Specialist. Lead and manage digital marketing initiatives, thriving in a fast-paced environment. This role demands strategic thinking, independent execution, and elevating brand online presence through data-driven marketing. You will manage paid media campaigns, HubSpot, and website updates. The position is fully remote with a 9 AM - 5 PM EST schedule. Success requires proven experience in digital marketing, paid media, and HubSpot. Bonus points for real estate or B2B experience.

Requirements

• 3+ years of experience in digital marketing, paid media, or growth roles
• Proven success running and optimizing paid campaigns across multiple platforms
• Strong knowledge of HubSpot and CRM/email automation best practices
• Familiarity with CMS platforms for basic site updates (no coding required)
• Analytical and organized, with strong communication skills and an eye for detail
• A creative thinker who brings ideas to the table and knows how to market a brand, especially to commercial real estate and management audiences

Responsibilities

• Plan, launch, and optimize digital ad campaigns across Google Ads, Meta (Instagram/Facebook), and LinkedIn to generate awareness, leads, and engagement
• Manage and maintain CRM data, build email campaigns and nurture workflows, and ensure overall HubSpot hygiene and automation are functioning efficiently
• Oversee creation, scheduling, segmentation, and tracking of newsletters, promotional blasts, and drip campaigns — ensuring alignment with brand goals and tone
• Make simple updates to the company website (CMS like Webflow), including adding videos, updating sections, and supporting site performance
• Track campaign performance and provide actionable insights to improve ROI. Comfortable operating with smaller budgets while maximizing results
• Collaborate on messaging, design needs, and strategic content — bringing fresh ideas and proactively thinking of new channels to increase the company’s visibility

Preferred Qualifications

Bonus points for experience in the real estate, commercial, or B2B services space