Digital PR Executive

Summary

Join Career.io's dynamic team as a Digital PR Executive and contribute to the growth of our international brands. This 100% remote role focuses on driving user traffic and brand awareness through strategic PR campaigns. You will create and execute digital PR strategies, analyze data to craft compelling stories, build media relationships, and write engaging press releases. Success in this role requires strong communication, writing, and organizational skills, along with a creative mindset and problem-solving abilities. The ideal candidate will have a relevant university degree and experience in professional writing and using Google Workspace tools. Career.io offers a supportive and inclusive work environment.

Requirements

• A university-level degree in Marketing, Journalism, Literature, Creative Writing or a related field
• Excellent English proficiency (both speaking and writing)
• A natural curiosity for spotting newsworthy trends
• Strong communication and organisation skills
• Ability to work with cross-functional teams
• Experience writing professional emails
• Experience using Google Sheet/Docs
• Creative thinker with a problem-solving mindset
• Authorization to work for any US employer

Responsibilities

• Create digital PR and outreach campaigns to improve our online presence
• Analyze data to craft newsworthy, compelling stories for campaigns
• Build rich media lists, identifying relevant websites, news outlets and journalists
• Establish and maintain relationships with journalists and other media contacts
• Write engaging, on-brand press releases that attract media attention
• Support the Digital PR team in the curation of website copy for campaigns
• Identify industry trends for reactive PR opportunities
• Contribute to brainstorming sessions for campaign ideas
• Use tools like MuckRack, Ahrefs, Google Search Console, and Google Analytics to measure success

Preferred Qualifications

• 6 months to 1 year’s experience in Traditional or Digital PR
• Experience in PR, social media or similar specialism
• Experience conducting press releases
• A basic understanding of SEO best practices
• Ability to analyze data and make data-driven decisions
• Proficiency in multiple languages can be an advantage for international outreach
• Experience in Canva, Infogram or similar design tools

Benefits

This is a 100% remote/work-from-home role