Digital Strategy Manager

Summary

Join The Opportunity Agenda as their Digital Strategy Manager, Health Equity Works! This full-time, remote position (Mid-Atlantic residency preferred) offers a salary range of $96,000-$120,000. You will develop and implement a comprehensive digital communications strategy to reach key audiences across multiple platforms. Responsibilities include audience research, behavior mapping, campaign management, and influencer partnerships. The ideal candidate possesses a Bachelor's degree, 5+ years of experience in digital audience strategy, and expertise in digital analytics. This role is crucial for a new communications campaign focused on advancing health equity.

Requirements

• Bachelor's degree in Digital Marketing, Analytics, Communications, or related field
• 5+ years experience in digital audience strategy and targeting
• Proven expertise in digital behavior analysis and audience mapping
• Strong background in multi-channel campaign optimization
• Advanced knowledge of digital analytics and audience intelligence tools
• Demonstrated success in reaching diverse audience segments online
• Proficiency in audience intelligence platforms
• Experience with social listening tools
• Knowledge of programmatic advertising platforms and targeting capabilities
• Strategic thinking in audience targeting and segmentation
• Strong data analysis and interpretation abilities
• Ability to translate audience insights into actionable strategies

Responsibilities

• Conduct comprehensive research to understand where target audiences consume information online
• Map digital behaviors and content preferences across target audience segments
• Identify and monitor key online communities, forums, and digital spaces where conversations related to health equity happen
• Track emerging platforms and digital channels where key audiences gather
• Develop platform-specific content approaches that align with audience preferences
• Deploy highly targeted paid media campaigns across programmatic, social, and search platforms
• Coordinate influencer partnerships focused on reaching specific community segments
• Manage real-time campaign adjustments based on performance analytics

Preferred Qualifications

Residency in the Mid-Atlantic region