Figma is hiring a
Director

Summary

Join Figma's Growth Marketing team as a Director, Marketing Strategy & Operations to shape the company's future and drive efficiency and growth. In this key role, you'll improve marketing infrastructure, refine processes, and foster collaboration between teams. Your strategic insights will help make thoughtful, data-driven decisions that enhance user experience and expand Figma's reach in the design community and beyond.

Requirements

• 10+ years of experience in marketing strategy and operations or similar roles, with at least five years working in PLG or B2C environments supporting a self-serve funnel
• Experience leading or influencing global marketing strategy through database analysis
• Technical knowledge of marketing tools, systems, and data flows, including proficiency in SQL and HTML and familiarity with platforms like CustomerIO, SFDC, Asana, Notion, Mode, and Hex
• Demonstrated understanding of email marketing standard processes, technologies, and regulations
• Data-driven mindset with strong analytical and problem-solving skills

Responsibilities

• Identify, analyze and present strategic opportunities for our global marketing organization
• Oversee our email and database marketing efforts, including targeted and programmatic campaigns, onboarding, and promotional communications while also ensuring we are compliant with email laws and regulations while maintaining a focus on user experience
• Proactively drive database segmentation and strategic conversations that identify investments around high-revenue generating projects
• Oversee our marketing technology stack, including 80+ integrated tools, to ensure efficient data flow and optimal performance
• Lead and mentor a dedicated team, fostering a collaborative and high-performance environment
• Collaborate closely with global cross-functional partners including growth marketing, data science, legal, finance, business ops, and sales teams
• Optimize processes for lead processing, routing, and scoring as well as attribution and measurement
• Analyze and report on key marketing metrics, providing insights to drive decision-making to an executive audience

Benefits

• Health insurance
• Retirement benefits
• Paid time off
• Remote work, flexible hours
• Life and disability insurance
• Bonuses and incentives
• Professional development opportunities
• Wellness programs
• Family and parental leave