Director, Business Development

Summary

Join Nielsen, a global leader in media insights, as a Director of Business Development. You will be the primary contact for agency clients, evangelizing Nielsen's data and driving adoption of its data-as-a-service offerings. This role requires a strong background in digital advertising, data-driven solutions, and client management. You will be responsible for identifying and closing strategic partnerships, handling client requests, and staying abreast of industry trends. Nielsen offers a comprehensive benefits package, including health and wellness plans, 401(k) with company match, generous paid time off, and a discretionary incentive/bonus. The salary range is estimated between $66,000 and $225,000, adjusted based on location and experience.

Requirements

• Minimum of 3 to 5 years of experience working in the digital media industry, either at a Publisher, Ad Network/DSP, Data Company, or Digital Agency
• Understanding of digital and programmatic advertising and types of targeting
• Self-motivated with the ability to maintain a high level of productivity and manage multiple competing priorities
• Consultative account management experience with multiple levels of management
• Able to coordinate across multiple departments internally and externally
• Able to work within a complex ecosystem and deal with ambiguity
• Excellent communication and presentation skills
• Ability to grasp new concepts, both business and technical
• Comfortable working across multiple time zones. In the future, there may be in-person travel required
• Comfortable working from home / in a remote working environment

Responsibilities

• Be the day to day point of contact and face of Nielsen for a list of agency, agency trading desk & advertiser clients activating Nielsen Audience segments for activation and overall DaaS (Data as a service)
• Facilitate and lead DaaS presentations to clients
• Handle correspondence for client requests
• Remain actively engaged with clients & continually evangelize Nielsen premium data sets
• Identify & close opportunities for strategic partnerships (fixed revenue, usage threshold, etc)
• Keep up with current events within the agencies including shifting advertisers, pitches and team hierarchy
• Be aware of impactful changes in policies surrounding data activation
• Fulfill agency questionnaires and RFIs
• Maintain relationships with agency and advertiser partners within Nielsen
• Work closely with internal client strategy & product teams

Preferred Qualifications

Have a passion for innovation and working on the cutting edge of digital advertising

Benefits

• Health & wellness plans for full-time employees
• 401(k) retirement coupled with a Nielsen match
• A generous paid time off policy
• A discretionary incentive/bonus