Growth Marketer

Summary

Join GoodParty.org as a Growth Marketer or Senior Growth Marketer to lead paid growth initiatives and build a learning machine to revolutionize American politics. You will create and execute demand generation campaigns, manage paid media campaigns across various channels (SEM, display, paid social, programmatic), and build out the ideal customer profile (ICP). Collaborate with cross-functional teams, refine messaging for candidate personas, and consistently track and report on campaign metrics. Maintain and improve the paid marketing analytics architecture, research novel growth tactics, and leverage AI tools for efficiency. This role reports to the Director of Growth, offering mentorship opportunities. The ideal candidate possesses 5+ years of relevant experience in B2B SaaS, a data-driven approach, expertise in paid advertising, and strong communication skills.

Requirements

• You’re a quantitatively driven growth marketer who thinks in terms of experiments. You love figuring out how to test your way toward bigger swings and impactful results
• You have at least 5 years of relevant work experience creating winning paid growth experiments for a high growth B2B SaaS. B2C experience is also welcome
• You’ve marketed something from scratch or worked at an early or growth stage startup
• You enjoy projects with unknowns and are quick to pivot when the need arises or a better path emerges. You’re a pace setter who loves having multiple experiments running at a time
• You’re an expert ad buyer on multiple platforms (SEM, paid social, newsletter/podcast/influencer) and have experience working with multiple types of inventory and ad formats
• You have a deep understanding of keyword and market research and can introduce novel approaches to our current paid mix of direct response search intent and paid social
• You are able to juggle many paid campaigns at the same time and it’s second nature for you to monitor and optimize these on a daily basis
• You’re a fast learner and you’re fluent at using AI tools to be more effective and efficient at your craft
• You’re bringing a trick or two up your sleeve from day one and are looking for ways to stay ahead of the curve on the latest growth tactics
• You’re a clear and effective written and verbal communicator. You are skilled at writing compelling copy for customers and prospects
• You’re organized and methodical about your approach to growth marketing. When asked about a campaign’s success or failure, you know your numbers and have strong documentation of test results

Responsibilities

• Create and execute iterative and nimble demand generation campaigns and paid growth initiatives to bring GoodParty.org to new audiences
• You’ll be the point person for running paid media campaigns to identify and convert candidate users, including SEM, display, paid social, programmatic, and experimental channels
• Build out our ICP for paid search and paid social and experiment our way to dialing in our target audience. You’ll be on the front lines of finding product-market fit
• Work with our Director of Growth and Product Marketer to refine messaging for our candidate personas and persuade them to use our tools
• Work collaboratively with peers and other teams, such as assisting sales with lead generation campaigns, executing retargeting playbooks with the Marketing Operations Manager, creating a visual testing framework with our design team, and creating wraparound campaigns alongside our content marketers
• Consistently track and transparently report on metrics, including successes, failures, and learnings. Create dashboards and documentation of test results to build our learning machine
• Help manage marketing operations for Hubspot. Support the wider team with campaigns, platform architecture, automations, and data cleanliness
• Maintain, update, and improve the paid marketing analytics architecture within our existing stack - Segment, Amplitude, VWO, and Hubspot. Ensure tracking is working alongside new product releases and guard for data integrity
• Research and experiment with novel growth tactics, focused particularly on new AI tools

Preferred Qualifications

• You have experience with A/B + multivariate testing and marketing automation
• You have a background working with large datasets and doing advanced statistics
• You’ve got experience studying, working, or volunteering in politics, civics, or democracy reform
• You’re sick of sitting on the sidelines watching our democracy fail to meet its potential

Benefits

• Innovative Bitcoin denominated deferred bonus plan, allowing you to have the amazing upside of being in a startup while working on a truly meaningful mission
• Work where and how you like, on a fully remote team spread across the country
• 100% coverage of health, dental, and vision benefits for you and your dependents
• We encourage you to take time off to recharge and have an unlimited PTO (sick and vacation) policy. This is a marathon, not a sprint. We believe a work-life balance is needed to get there
• 401(k) program available so you can contribute toward retirement savings (no employer match)
• Individual learning & development budget to fund your growth
• We’ll make sure you’ve got what you need to work remotely through our workspace setup stipend
• If you work from home, we give $50/month to help with your internet and other expenses. If you prefer co-working, that’s an option we can discuss too
• Fully funded for our mission. No stressing over whether the next round of funding will come through. Focus on making an impact. That’s what matters here