Director, Content Marketing

Summary

Join Slice as Director of Content Marketing and lead a full-funnel content strategy to position Slice as the go-to partner for independent pizzerias. You will build a high-impact content engine driving demand and building trust with small business owners. The role involves defining and leading content strategy, shaping editorial vision, scaling a content engine, and turning data into engaging stories. You will collaborate with various teams, develop thought leadership initiatives, and oversee content creation across multiple channels. Success requires strategic vision, hands-on execution, and a deep understanding of content and small business needs. The position offers a competitive salary and comprehensive benefits.

Requirements

• 8+ years in B2B content marketing, with 3+ years in a leadership role
• Experience in restaurant technology or food tech platforms with a strong focus on supporting SMBs
• Deep understanding of SMB buyer psychology and the ability to communicate simply, clearly, and with empathy
• A strong editorial POV, with exceptional writing, editing, and storytelling chops
• Proven ability to lead and scale content teams and work cross-functionally with brand, performance, and product stakeholders
• Demonstrated success creating content strategies that drive measurable engagement and demand
• Comfortable using analytics tools to track impact and inform strategy (e.g. GA4, Google Search Console, SEMRush)
• Experience managing freelancers, agencies, and multimedia content producers

Responsibilities

• Leading full-funnel content strategy across brand, product, education, and demand generation
• Managing Slice’s editorial calendar, voice, and tone to ensure consistency across channels
• Collaborating with Performance Marketing, Product Marketing, and Lifecycle teams to align messaging and maximize cross-functional impact
• Developing thought leadership and PR initiatives that position Slice as an industry authority
• Overseeing content creation across blog, email, social media, and event channels
• Driving SEO strategy and execution in partnership with the SEO team to boost discoverability
• Building and executing distribution plans across owned, earned, and paid media
• Setting clear performance benchmarks and tying content to measurable business outcomes
• Continuously optimizing content through testing, data analysis, and audience feedback
• Auditing and refining existing content for relevance, accuracy, and performance

Benefits

• Flexible PTO
• Market leading medical, vision and dental insurance
• 401K matching up to 4%
• Monthly wellness reimbursement/stipend
• Weekly pizza stipend