Director, Demand Generation

Summary

Join iSpot.tv, a Seattle-based start-up, as the Senior Director of Demand Generation and drive business growth through strategic marketing efforts. This role requires extensive experience in digital marketing, leadership skills, and analytical abilities.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred
• 10+ years of experience in enterprise B2B SaaS marketing with a strong focus on demand generation in a technology-driven sector
• Exceptional leadership skills with the ability to drive and motivate teams to exceed objectives
• Strong analytical skills and extensive experience with CRM and marketing automation tools, especially Salesforce
• Proven experience in digital marketing strategies, including SEO, SEM, email marketing, and paid and organic social media
• General understanding of technology, including HTML/CSS and databases
• Excellent communication and collaboration skills

Responsibilities

• You are responsible for hitting new business and expansion pipeline targets
• Develop and maintain strong relationships with sales, customer success, and other marketing leaders to align demand and other marketing efforts with sales goals
• Partner closely with the sales development organization to ensure the last mile of marketing initiatives are converted into meetings and opportunities
• Own top-of-funnel goal setting, tracking, and reporting for the entire marketing organization
• Oversee the management of all lead generation campaigns, including digital campaigns, events, and content marketing, ensuring they are innovative, cost-effective, and integrated seamlessly with sales goals
• Maintain and improve marketing operations infrastructure, including marketing automation, lead routing, and all other parts of the marketing stack
• Standardize marketing processes and data management practices to improve efficiency and scalability
• Analyze market trends and competitor strategies to adapt and optimize our marketing efforts
• Manage budget allocations and ROI analysis for all demand generation initiatives
• Lead, mentor, and expand the demand generation team to support growth objectives

Benefits

• Competitive cash compensation range: $156,580 - 203,560 USD Annually
• Variable commission for employees in eligible roles
• Annual bonus targets for eligible roles
• Eligibility to participate in iSpot’s equity plan to receive stock options
• Pre-approved overtime pay for non-exempt roles
• Hybrid & Flexible Workplace Policy: employees may work in the office some days and work from home other days, or be fully remote depending on location and work responsibilities