Director, Digital And Integrated Marketing

Summary

Join StackAdapt as the Director, Digital & Integrated Marketing and lead our digital marketing initiatives across all channels. You will develop and execute an integrated digital marketing strategy, manage a team of marketers, and drive brand awareness, customer engagement, and revenue growth. This remote-first position is open to North American candidates. The ideal candidate will have extensive experience in digital marketing, leadership, and a deep understanding of the B2B marketing funnel. You will be responsible for campaign management, performance optimization, budget management, and stakeholder communication. StackAdapt offers a diverse and inclusive workplace and has received numerous awards for its workplace culture and performance.

Requirements

• Prior leadership and channel experience in a high growth MarTech or AdTech company, with previous ownership over digital marketing and campaigns that resulted in increased demand, lead generation, and ROI for the company
• End-to-end understanding of the digital and marketing B2B funnel, with the ability to identify areas of optimization and investment
• A balance of strategic vision and tactical execution with the ability to get into the details and do the work
• At least 8 years of experience in a people leadership position has given you a strong set of leadership skills, and a deep understanding of how to build a performance oriented culture
• Proven experience with change management and organizational transformation
• Experience working across a variety of digital and MarTech tools, such as: Salesforce CRM, Marketo, Hubspot, Inflection.io, LinkedIn, Google, Bing, sponsorship vendors and more

Responsibilities

• Manage and mentor a team of digital marketers across multiple channels, including but not limited to paid search, paid social, organic social, employee advocacy, email marketing, webinars, and more. Foster a collaborative environment, ensuring that the team is aligned and empowered to execute on marketing initiatives
• Develop and implement a comprehensive digital and integrated marketing strategy that supports business objectives and drives customer acquisition, engagement, and retention across digital channels
• Ensure seamless integration of digital marketing efforts across various platforms (e.g., website, social media, email, paid advertising, SEO) and traditional marketing channels to create a cohesive prospect and customer journey
• Lead the creation, execution, and optimization of relevant integrated marketing campaigns, leveraging data and analytics to continually improve performance and ROI
• Work with the digital marketers to strategize and optimize channel performance, driving initiatives across awareness and lead gen, ensuring budgets are applied to drive maximum exposure and revenue. Stay up-to-date with trends and AI, ensuring our strategies drive innovation
• Ensure marketing channels and campaigns are set up to create end-to-end insights and understanding of the marketing funnel. Monitor and report on key performance metrics for all digital marketing initiatives, utilizing analytics platforms (Google Analytics, social media insights, email campaign metrics, funnel metrics) to track performance and optimize campaigns for maximum impact
• Develop and manage the digital marketing budget, ensuring that resources are allocated effectively across channels to maximize return on investment
• Collaborate within Marketing and with cross-functional teams, including Sales and Customer Success, Product, and Creative, to ensure that digital marketing efforts align with overall business goals and brand vision

Benefits

Remote work