Director, Digital Marketing

Summary

Join Ultragenyx as a Digital Marketing Director and lead the development and execution of cutting-edge digital strategies. This high-impact role requires a strategic thinker who thrives on collaboration and innovation within the biotech industry. You will architect and drive a forward-thinking digital strategy, design and execute data-driven campaigns, and lead stakeholders to embrace omnichannel excellence. The position is remote with occasional travel. Ultragenyx offers a supportive and inclusive work environment with a range of benefits.

Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related field; MBA preferred
• 10+ years of experience in digital marketing, with a strong preference for biotech or pharmaceutical industry experience
• A proven track record of leading successful digital marketing strategies and campaigns
• Deep knowledge of multichannel and omnichannel marketing strategies and platforms
• Proficiency in SEO, SEM, and digital tools such as Veeva, Salesforce Marketing Cloud, Adobe, and AMC (Advanced Marketing Cloud)
• Strong analytical mindset with a history of data-driven decision-making
• Experience in agency management and cross-functional collaboration
• Ability to navigate a dynamic, fast-paced environment, balancing strategic vision with hands-on execution
• Experience working with field teams is essential

Responsibilities

• Architect and drive a bold, future-forward digital strategy that aligns with Ultragenyx’s commercial and brand objectives
• Lead the evolution of digital engagement, integrating cutting-edge tools, automation, and personalization strategies
• Spearhead process improvements to enhance operational efficiency and maximize marketing ROI
• Design and execute high-impact, data-driven digital campaigns that resonate with key audiences
• Oversee content lifecycle management, ensuring seamless, compliant, and optimized distribution across platforms
• Champion a customer-centric approach, leveraging behavioral insights to refine targeting and messaging
• Lead and inspire stakeholders to embrace omnichannel excellence and adopt best-in-class engagement strategies
• Act as a digital evangelist, facilitating knowledge-sharing and fostering a culture of continuous innovation
• Establish a data-driven framework to define, track, and optimize key performance indicators (KPIs) across all digital initiatives
• Leverage advanced analytics, market insights and real-time data to continuously refine campaign effectiveness and maximize ROI
• Implement A/B testing, audience segmentation, and personalization strategies to enhance engagement and conversion rates
• Manage the digital marketing budget, overseeing third-party vendors and ensuring ROI-driven investments
• Lead operational projects to deliver best-in-class digital initiatives on time and with maximum impact

Preferred Qualifications

• MBA
• Biotech or pharmaceutical industry experience

Benefits

• Generous vacation time and public holidays observed by the company
• Volunteer days
• Long term incentive and Employee stock purchase plans or equivalent offerings
• Employee wellbeing benefits
• Fitness reimbursement
• Tuition sponsoring
• Professional development plans