Growth Marketing Director

Summary

Join Jane, a remote-first healthcare technology company, as their Director of Growth Marketing. Lead and scale a high-performing web marketing team, overseeing multi-million dollar budgets and driving data-driven growth initiatives. You will be responsible for media buying, website strategy, cross-functional collaboration, and talent development. The ideal candidate possesses extensive experience in growth marketing, data analysis, and paid acquisition, with a proven track record of success in scaling businesses. Jane offers a competitive salary range ($171,000 - $277,800), with a starting salary of $203,100, and a commitment to growth-based compensation. The company fosters a flexible and inclusive work environment.

Requirements

• Be highly analytical and data-driven, with an exceptional ability to translate numbers into actionable marketing strategies
• Have experience in media buying, with a deep understanding of paid acquisition channels and optimization tactics
• Be adept at working in constrained, highly data-driven environments
• Be a conversion rate optimization (CRO) expert, with hands-on experience improving web and product funnel performance
• Be a strong collaborator who understands how to work with design, development, and product teams to drive results
• Not solely from an enterprise background – we are not looking for someone with a sole focus on account-based marketing (ABM), field events, or traditional enterprise SaaS approaches

Responsibilities

• Lead growth initiatives using a scientific approach, ensuring data-backed decisions that optimize conversion rates and overall marketing effectiveness
• Oversee multi-million-dollar budgets with precision and efficiency, working hands-on with paid media while leading a team to maximize ROI
• Own the website strategy and execution, aligning with design and development teams to optimize user experience and conversion rates
• Work closely with Growth Product to refine onboarding flows and user journeys, ensuring seamless transitions across marketing and product experiences
• Build, mentor, and scale a high-performing growth team, ensuring the right mix of analytical, creative, and executional talent

Preferred Qualifications

• Have 10+ years of experience in growth marketing, digital marketing, or a similar role
• Have experience managing and scaling multi-million-dollar performance marketing budgets
• Have proven success in high-velocity business models, ideally in SMB or consumer
• Have deep expertise in marketing analytics, web optimization, lifecycle, and paid acquisition
• Have a track record of hiring and developing high-caliber growth marketing teams

Benefits

• Minimum annual salary of $171,000.00 and maximum annual salary of $277,800.00
• Starting salary of $203,100.00
• Growth-based compensation
• Remote work