Marketing Director

Summary

Join Outside GC (OGC), a leading provider of on-demand legal counsel, as their Marketing Director! This fully remote position offers the chance to lead and execute the entire marketing function, building strategies to elevate OGC's brand, drive revenue growth, and enhance client retention. You will collaborate closely with the executive team and attorneys, ensuring marketing aligns with business goals. The role demands a hands-on leader who is both strategic and tactical, capable of executing campaigns and guiding high-level initiatives. A competitive salary between $120,000 and $140,000 is offered, depending on experience and qualifications. OGC is committed to diversity, equity, and inclusion.

Requirements

• 7+ years of marketing experience, with a strong background in B2B growth marketing
• Proven track record in brand building, demand generation, and client retention strategies
• Experience managing external vendors, contractors, and internal marketing teams
• Strong project management skills and ability to execute with excellence
• Proficiency in marketing analytics, CRM systems, and digital marketing tools

Responsibilities

• Develop and execute a comprehensive brand marketing strategy to enhance OGC’s visibility and credibility in the legal and business community
• Drive thought leadership initiatives, including content marketing, speaking engagements, and PR
• Ensure brand consistency across all marketing channels and materials
• Define and maintain OGC’s value proposition, messaging, positioning, and tone to ensure a cohesive brand voice across all touchpoints, reinforcing credibility and engagement with the legal and business community
• Build and implement lead generation campaigns that attract and convert new clients
• Optimize digital marketing efforts, including SEO, paid media, email campaigns, and website strategy
• Leverage data and analytics to track performance, optimize campaigns, and drive ROI
• Develop marketing strategies that nurture and retain existing clients
• Support account-based marketing (ABM) initiatives to deepen relationships with key clients
• Implement client education, referral, and loyalty programs
• Establish and track key marketing KPIs, providing insights to measure the effectiveness of brand awareness, lead generation, and client retention efforts
• Develop and present regular performance reports to senior leadership, using data to inform strategic decisions and optimize marketing initiatives
• Utilize marketing analytics tools (Google Analytics, CRM, marketing automation platforms) to monitor campaign performance and customer engagement
• Lead, mentor, and develop a high-performing marketing team, fostering collaboration and professional growth
• Clearly communicate marketing strategies, goals, and performance insights to stakeholders across the organization
• Ensure alignment between marketing, sales, and other departments to drive business objectives and enhance client engagement
• Work closely with sales, product, and client service teams to align marketing efforts with business goals
• Collaborate with internal and external partners (agencies, PR firms, designers) to execute integrated marketing campaigns
• Support internal communications initiatives, ensuring brand messaging is effectively conveyed across all organizational levels

Preferred Qualifications

• Strategic & Execution-Oriented: You can develop high-level strategy but also execute and implement efficiently
• Analytical & Data-Driven: You leverage data and insights to drive marketing decisions
• Excellent Communicator: You have a strong executive presence and can present effectively to leadership and attorneys
• Organized & Detail-Oriented: You can manage multiple initiatives, vendors, and stakeholders while keeping everything on track
• Experienced Marketing Leader: You bring deep expertise in B2B marketing, particularly in professional services or legal markets

Benefits

• Fully remote position
• Base salary to range from $120,000 to $140,000